HARTFORD, Conn.–(BUSINESS WIRE)–Aetna (NYSE: AET) announced today a new strategy to help employers and their employees reach the full value of a consumer directed health plan (CDHP). Called the CDHP Accelerator, the strategy combines CDHPs with voluntary products. The CDHP Accelerator provides greater financial protection once the member has reached certain limits on their high-deductible health plan.
In a statement, Aetna said that combining a CDHP with voluntary financial protection plans – like Hospital Indemnity, Critical Illness or Accident –provides additional financial protection if someone experiences an unexpected illness or hospital stay. They note that these plans provide cash benefits that employees can use for whatever they need, from meeting their deductible to paying everyday expenses like rent, daycare or groceries, and that by helping to boost financial confidence, voluntary benefits can increase enrollment in consumer directed health plans. – For more details see Businesswire.com.