Posts tagged as:

twitter

Humana Develops Social Media Tool Combining Twitter Search with Mapping Function.

by Martin Trussell on December 17, 2009

in Innovation,Marketing,Social media

Humana (NYSE: HUM), a Fortune 100 health-benefits company, has developed a social media tool that allows users to track Twitter conversations as and where they happen – and it is one of the first tools to incorporate Twitter’s newly released “geo-tagging” feature. The tool, called the Tweet Positioning System, or TPS, is known in social [...]

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Survey Suggests Role for Social Media in Healthcare.

by Martin Trussell on June 23, 2009

in Consumer-driven Health Care,Health,health insurance,Social media

There has been much chatter lately on Twitter and in the blogosphere about the use of social media in healthcare. …use of this new technology may be just what the doctor ordered.

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CIGNA Uses Social Networks to Teach Health and Supply Clean Drinking Water.

by Martin Trussell on February 4, 2009

in Health,Social media

I recently had the chance to catch up with Karen Kocher, Chief Learning Officer at CIGNA, and asked her about how the large health plan was using social networking websites like Facebook and Twitter to engage their members to become healthier.

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Diabetics Using Twitter to Track Sugar Levels.

by Martin Trussell on January 21, 2009

in Health,Health IT,Social media

When I first conceived of writing about how health insurance plans were possibly using social media technologies like Facebook and Twitter to engage their members to seek better health, I was expecting to find more applications like the one at http://twitter.com/ss1. Now diabetics can quickly add sugar and med entries via Twitter direct message to [...]

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Humana Innovation Center Using Social Media to Engage Consumers and Broaden the Meaning of the Brand.

by Martin Trussell on January 19, 2009

in health insurance,Health IT,Social media

This is the second post in my occasional series in the use of social media by health plans to engage their members to become healthier and better consumers of health care services. By social media, I am referring to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and [...]

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Social Media is Hitting the Mainstream. How are Health Plans Adapting?

by Martin Trussell on January 18, 2009

in Health IT

This is the first post in what I hope to make an occasional series in the use of social media by health plans to engage their members to become healthier and better consumers of health care services. By social media, I am referring to activities that integrate technology, telecommunications and social interaction, and the construction [...]

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