Aetna is bringing this program to our customers so that other companies can enjoy the success that Aetna has had with its own employees.
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Posts tagged as:
Social media
Aetna Launches Team-Based Fitness and Nutrition Program that Uses Online Social Networking.
by Martin Trussell on January 22, 2010
in Health, Innovation, Social media, wellness
Blue Shield of California Launches Online Ratings & Reviews Program.
by Martin Trussell on January 13, 2010
in Consumer-driven Health Care, Health IT, Innovation, Social media, health insurance
Members can rate their Blue Shield health plan and read other members’ reviews by logging in to their account.
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HealthSpring Becomes First Major Medicare Plan to Establish Facebook Presence.
by Martin Trussell on January 6, 2010
in Innovation, Marketing, Medicare, Social media, health insurance
“Our research tells us that many Medicare beneficiaries – and even more of their children or younger individuals soon becoming eligible for Medicare – use the Internet regularly and are looking to the web for information about key decisions such as choosing a Medicare plan.”
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Now Playing On iTunes: CIGNA Podcasts for Expatriates and Business Travelers.
by Martin Trussell on December 4, 2009
“Using iTunes as well as other innovative communication channels and technologies demonstrates our commitment to continually enhancing the expatriate experience around the world and meeting the service needs of expatriates, business travelers and employers,”
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Harvard Pilgrim Launches Social Networking e-Community to Inspire People to Be Well.
by Martin Trussell on November 23, 2009
Leveraging the power of social media, well, then is about real people in all stages of health and life, sharing information and recommendations to help one another reach the healthiest lifestyle possible.
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The “My Community” Section of Regence.com Upgraded.
by Martin Trussell on November 5, 2009
Health plan says that members now have an option to customize layouts, use a more robust editor to create their posts, “friend” other community members, share status updates to what they are doing and the like.
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Novel Facebook Application Aims to Prevent Cervical Cancer.
by Martin Trussell on October 14, 2009
in Health, Social media, wellness
A new Facebook application has been launched to help educate, motivate and mobilize people to prevent the spread of Humanpapilloma Virus (HPV). “Fact Check: HPV” (www.hpvfactcheck.org) allows users to take an interactive, educational quiz about HPV, find additional resources, and commit to take action, while even allowing concerned friends to anonymously share the application with [...]
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Twitter Application Allows Consumers to get Healthcare Cost and Medical Information.
by Martin Trussell on September 29, 2009
in Consumer-driven Health Care, Health IT, Innovation, Social media
The developers say that this is just the first phase of what will be a much larger application that delivers accurate healthcare costs and information to consumers’ fingertips within 60 seconds, helping them be more informed and potentially save hundreds, if not thousands, of dollars.
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New Marketing Tool Captures Brands’ “Share of Voice” on the Social Web.
by Martin Trussell on February 11, 2009
When my call went out a few weeks ago to find health plans that were using social media as a means of engaging their members, one of the people who got in touch with me was Gretchen Miller of Vitrue, Inc.
Gretchen was quick to tell me that, while she was not with a health [...]
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Diabetics Using Twitter to Track Sugar Levels.
by Martin Trussell on January 21, 2009
in Health, Health IT, Social media
When I first conceived of writing about how health insurance plans were possibly using social media technologies like Facebook and Twitter to engage their members to seek better health, I was expecting to find more applications like the one at http://twitter.com/ss1.
Now diabetics can quickly add sugar and med entries via Twitter direct message to the [...]
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