Thought leadership on the use of innovation to solve health care access, quality, and funding issues.
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by Martin Trussell on December 6, 2011
SAN FRANCISCO–(BUSINESS WIRE)–HealthRally, a social health company developing a new crowdfunding platform for personal health motivation, announced that it raised more than $400,000 in seed funding and assembled an expert board of strategic advisors. The company is building a social health platform focused on inspiring the nearly 100 million Americans who spend over $50 billion [...]
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by Martin Trussell on November 8, 2011
PHILADELPHIA, Nov 7, 2011 (GlobeNewswire via COMTEX) — Independence Blue Cross announced that its director of e-Business, Michael B. Yetter, will speak today about mobile app marketing strategies in health care with other industry leaders at the Insurance & Technology Annual Executive Summit held in Carefree, Arizona. “As we look into 2012 and beyond, there [...]
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by Martin Trussell on July 11, 2011
in Consumer-driven Health Care,health insurance,Hospitals,Innovation,Marketing,Social media
WOODLAND HILLS, Calif., July 8, 2011 /PRNewswire/ — Anthem Blue Cross has launched an emergency room education campaign incorporating Google Maps to make it easier for consumers to find and use retail health clinics and urgent care centers for non-emergency conditions when their regular physicians are not available. “When your five-year-old is crying with a fever at 7 [...]
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by Martin Trussell on July 5, 2011
in Consumer-driven Health Care,Health,Innovation,Social media
SAN FRANCISCO, CA (June 30, 2011) — Building on an ongoing effort to engage its members about health, Blue Shield of California announced the launch of Member Stories, an online forum that lets members share personal stories that will hopefully inspire others to take control of their own health challenges. Blue Shield members can submit [...]
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by Martin Trussell on August 11, 2010
in Consumer-driven Health Care,Innovation,Social media,wellness
Blue Cross & Blue Shield of Rhode Island (BCBSRI) this week announced that is has launched a safe and secure online social forum, My Blue CommunitySM, for members to interact with other Blue Cross & Blue Shield members from around the nation on health and wellness-related topics such as allergies and asthma, cold and flu, [...]
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by Martin Trussell on May 13, 2010
CIGNA (NYSE:CI) has signed on as an outreach partner of the text4baby program, a national initiative to deliver vital health information via free text messages to pregnant women and new mothers, with the goal of helping women have healthy pregnancies and deliver healthy newborns. Text4baby is a program of the National Healthy Mothers, Healthy Babies [...]
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by Martin Trussell on May 12, 2010
“Members saw that we established a presence on the social media sites they regularly frequent, offering them a new way to get information, offer instant feedback and even ask questions.”
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by Martin Trussell on May 3, 2010
Bazaarvoicea, a market and technology leader in hosted social commerce applications, announced that Blue Shield of California has expanded its use of the Bazaarvoice social commerce platform with the launch of Ask & Answer™ on www.blueshieldca.com. With Bazaarvoice Ask & Answer, Blue Shield of California members can now ask and respond to specific questions on [...]
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by Martin Trussell on April 28, 2010
“We are excited about the opportunity to engage with our beneficiaries through social media, an evolving vehicle of choice to communicate conveniently and in real time,” said Steve Tough.
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by Martin Trussell on March 25, 2010
Being on Facebook enables KidPower to actually connect with families in their living rooms or on handheld devices through daily posts that motivate and inspire them to get active, eat better and live healthier lives.”
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