Thought leadership on the use of innovation to solve health care access, quality, and funding issues.
Posts tagged as:
by Martin Trussell on August 11, 2010
in Consumer-driven Health Care, Innovation, Social media, wellness
Blue Cross & Blue Shield of Rhode Island (BCBSRI) this week announced that is has launched a safe and secure online social forum, My Blue CommunitySM, for members to interact with other Blue Cross & Blue Shield members from around the nation on health and wellness-related topics such as allergies and asthma, cold and flu, [...]
{ 0 comments }
by Martin Trussell on May 13, 2010
in Health, Innovation, Social media, wellness
CIGNA (NYSE:CI) has signed on as an outreach partner of the text4baby program, a national initiative to deliver vital health information via free text messages to pregnant women and new mothers, with the goal of helping women have healthy pregnancies and deliver healthy newborns. Text4baby is a program of the National Healthy Mothers, [...]
{ 0 comments }
by Martin Trussell on May 12, 2010
“Members saw that we established a presence on the social media sites they regularly frequent, offering them a new way to get information, offer instant feedback and even ask questions.”
{ 0 comments }
by Martin Trussell on May 3, 2010
Bazaarvoicea, a market and technology leader in hosted social commerce applications, announced that Blue Shield of California has expanded its use of the Bazaarvoice social commerce platform with the launch of Ask [...]
{ Comments on this entry are closed }
by Martin Trussell on April 28, 2010
“We are excited about the opportunity to engage with our beneficiaries through social media, an evolving vehicle of choice to communicate conveniently and in real time,” said Steve Tough.
{ 0 comments }
by Martin Trussell on March 25, 2010
in Health, Innovation, Social media
Being on Facebook enables KidPower to actually connect with families in their living rooms or on handheld devices through daily posts that motivate and inspire them to get active, eat better and live healthier lives.”
{ 0 comments }
by Martin Trussell on January 22, 2010
in Health, Innovation, Social media, wellness
Aetna is bringing this program to our customers so that other companies can enjoy the success that Aetna has had with its own employees.
{ 0 comments }
by Martin Trussell on January 13, 2010
in Consumer-driven Health Care, Health IT, Innovation, Social media, health insurance
Members can rate their Blue Shield health plan and read other members’ reviews by logging in to their account.
{ 0 comments }
by Martin Trussell on January 6, 2010
in Innovation, Marketing, Medicare, Social media, health insurance
“Our research tells us that many Medicare beneficiaries – and even more of their children or younger individuals soon becoming eligible for Medicare – use the Internet regularly and are looking to the web for information about key decisions such as choosing a Medicare plan.”
{ 0 comments }
by Martin Trussell on December 4, 2009
“Using iTunes as well as other innovative communication channels and technologies demonstrates our commitment to continually enhancing the expatriate experience around the world and meeting the service needs of expatriates, business travelers and employers,”
{ 0 comments }
Get smart with the Thesis WordPress Theme from DIYthemes.
