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Marketing

April 25, 2011 | Pittsburgh, Pa. — Highmark today announced that it will open two additional Highmark Direct retail health insurance stores in Pennsylvania. The stores will be located in Lancaster and Easton and will bring the total number of stores in the state to eight. Highmark today announced that it will open two additional [...]

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Columbia, S.C. – BlueCross BlueShield of South Carolina’s Vicki Whichard presented a case study on its unique online toolkit for members at the World Congress’ Third Annual Health Plan Innovation Congress in Orlando, Fla., this week. My Health Toolkit®, accessible through a secure website, helps BlueCross members better manage their benefits, make informed treatment and [...]

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 INDIANAPOLIS, Feb. 28, 2011 /PRNewswire via COMTEX/ — The online stores featuring the Medicare plans of WellPoint affiliated companies proved very popular with seniors during the recently concluded Annual Enrollment Period (AEP), demonstrating Baby Boomers’ confidence with learning about, pricing and buying health care services online. The stores, which vary by brand, launched in September [...]

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Kansas City, MO (January 13, 2011) – Blue Cross and Blue Shield of Kansas City is making it easier for its customers to find a doctor or medical office on the fly with its new iPhone app. This innovative app – Provider Look Up – will help Blue Cross and Blue Shield of Kansas City [...]

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TAMPA, Fla., Jan 11, 2011 (BUSINESS WIRE) — Coventry Health Care of Florida (NYSE: CVH) is first to the greater Tampa market with a portfolio of hybrid PPO (preferred provider organization) health care plans that blend the best features of traditional co-pay based plans with the freedom and affordability of consumer-directed plans. Coventry’s Sunny Joe [...]

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LOUISVILLE, Ky.–(BUSINESS WIRE)– Humana Inc. (NYSE:HUM – News) has launched a new “Virtual Guidance Tool” – an interactive, web-based resource that educates consumers on voluntary benefit options – such as critical illness, disability and accident coverage – and shows how these benefits can help protect people financially in the event of an injury or illness. [...]

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CaliforniaChoice® announced today that it has become the first health insurance exchange in the nation to reach the 20 million member-month plateau, solidifying its position as the country’s most successful health insurance exchange for small and mid-size employers. Founded in 1996, CaliforniaChoice is a product of CHOICE Administrators®, the nation’s leader in developing and administering [...]

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“As the Baby Boomers begin to retire, an increasing number of seniors are comfortable with shopping online,” said Jeff Roe, Vice President at Premera Blue Cross.

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“We are excited about the opportunity to engage with our beneficiaries through social media, an evolving vehicle of choice to communicate conveniently and in real time,” said Steve Tough.

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“CIGNA and Humana are driving innovation through this unique alliance,” added Thomas Liston, Humana senior vice president of senior products.

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