Posts tagged as:

Marketing

New Internet Forums Will Help Blue Cross and Blue Shield Members get Connected about Healthcare.

by Martin Trussell on March 8, 2010

in Consumer-driven Health Care, Innovation, Marketing, health 2.0

This new online community will give members the opportunity to connect with others about healthcare issues that are important to them.

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What Do Employers Want from Health Insurers in 2010.

by Martin Trussell on January 20, 2010

in Innovation, Marketing, Plan Design, health insurance

“Hit by a major recession and thrust into the teeth of a national debate on health reform, employers are taking a critical look at their health benefits strategy and the value they derive from it.”

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HealthSpring Becomes First Major Medicare Plan to Establish Facebook Presence.

by Martin Trussell on January 6, 2010

in Innovation, Marketing, Medicare, Social media, health insurance

“Our research tells us that many Medicare beneficiaries – and even more of their children or younger individuals soon becoming eligible for Medicare – use the Internet regularly and are looking to the web for information about key decisions such as choosing a Medicare plan.”

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Humana Develops Social Media Tool Combining Twitter Search with Mapping Function.

by Martin Trussell on December 17, 2009

in Innovation, Marketing, Social media

Humana (NYSE: HUM), a Fortune 100 health-benefits company, has developed a social media tool that allows users to track Twitter conversations as and where they happen – and it is one of the first tools to incorporate [...]

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Connecture, Inc. launches New Technology Package to Increase Health Insurance Carriers’ Success in the Online Individual Market.

by Martin Trussell on December 14, 2009

in Innovation, Marketing, health insurance

“By bringing this technology to health plans, Connecture is enabling our clients to address the need for an eCommerce business model that is still tied into their back-end systems.”

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Non-Group Health Insurance Market Data: Half of Individual Policyholders Paid $132 or Less per Month.

by Martin Trussell on December 10, 2009

in Marketing, health insurance

In 2009 the median non-group health insurance premium for an individual in the United States was $1,584 per year ($132 per month) and the average deductible was $2,326.

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Now Playing On iTunes: CIGNA Podcasts for Expatriates and Business Travelers.

by Martin Trussell on December 4, 2009

in Innovation, Marketing, Social media, health insurance

“Using iTunes as well as other innovative communication channels and technologies demonstrates our commitment to continually enhancing the expatriate experience around the world and meeting the service needs of expatriates, business travelers and employers,”

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More Seniors Considering Health Insurance Switch.

by Martin Trussell on December 1, 2009

in Marketing, Medicare, health insurance

Despite feelings of loyalty, more seniors remain active consumers, staying on the lookout for insurance that suits them better.

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The Most Popular Health Insurance Websites for Women.

by Martin Trussell on November 24, 2009

in Marketing, Social media, health insurance

For example, the top three websites in the Health Insurance category that attracted the largest volume of women aged 25-44 in the “Suburban Optimists” segment were Kaiser Permanente, GroupHealth and CIGNA for the four weeks ending 11/07/09.

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Health Plans That Use Member Enrollment Data to Push Their Political Agenda Might Violate HIPAA.

by Martin Trussell on November 23, 2009

in HIPAA, Marketing, health insurance, politics

CMS ordered Humana to cease all such mailings, which it says violated the health insurer’s Medicare contract.

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