Independence Blue Cross Launches Center for Health Care Innovation to Foster New Ideas and Partnerships to Improve Health Care

PHILADELPHIA, PA., Feb. 3, 2014 (GLOBE NEWSWIRE) — Independence Blue Cross today announced it has created the Independence Blue Cross (IBC) Center for Health Care Innovation, an important milestone in the company’s groundbreaking efforts to transform the Philadelphia area into a national magnet for health care innovation. At the 5,000-square foot center at 1700 Market Street in Philadelphia, the company’s associates and external partners will innovate, collaborate, and implement path-finding new concepts in health care. The center will also be the home for the company’s widening range of innovation initiatives, including its partnership with Penn Medicine and DreamIt Ventures on the region’s first health care accelerator, DreamIt Health Philadelphia, which last year brought ten promising health care startups from across the country to Philadelphia and today eight are still located in the region. Continue reading

Independence Blue Cross Enhances its Consumer Outreach and Engagement Strategy

Independence Blue Cross, (IBC) has announced that it extended its partnership with Relay , a new channel for customer communications, to enhance its successful mobile communication program, IBX Wire™.

Launched earlier this year, IBX Wire helps IBC members stay on top of vital personal health information, complete transactions, and get customized support from their smartphones. IBC is now taking this capability beyond its member base to educate and engage with consumers to help them understand the changes driven by the Affordable Care Act, and provide an easy way to get more information or enroll in a health plan.

IBC said that this mobile communication program is a key element of its consumer outreach and engagement strategy which also includes multi-lingual educational materials; online resources like ibx.com/careforme and ibx4you.com ; social media outreach; outreach through seminars and webinars by trained health care reform experts; and direct mail. In addition, IBC launched the Independence Express , a state-of-the-art, mobile education and retail health care experience that has been traveling throughout Southeastern Pennsylvania this summer and fall helping consumers understand the important changes associated with the Affordable Care Act. – See more information at IBX.com.

PA Blues Plan Offers Consumers Choice Of ‘Health-Care Tiers’

An article in today’s Kaiser Health News produced in association with the Philadelphia Inquirer describe how two new HMO plans introduced last week on the federal insurance exchange by Independence Blue Cross (IBC) are offering Philadelphia-area consumers a road map to cut out-of-pocket health-care costs.

The article notes that consumers who sign up for Blue Cross’ HMO Proactive plans will need to choose hospitals, primary-care physicians, and specialists in the least expensive of IBC’s three price tiers of health-care providers.

IBC officials emphasized that tier one, the cheapest, is not a limited or narrow network because customers have access to the entire network; they just have to pay more if they choose a provider – a doctor or a hospital – in tiers two or three.

The article notes that it is far too soon to say how IBC’s tiered network will affect the Philadelphia market because it is uncertain how many people will choose such plans.

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See the full story at KaiserHealthNews.com.