Posts tagged as:

Humana

Humana Using Mobile to Meet People Where They Are.

by Martin Trussell on March 3, 2010

in Health IT, health insurance

The new mobile resources enhance a person’s ability to make health care decisions at the point of service and maximize access to Humana’s most effective tools and resources.

{ 1 comment }

Health Plans React to Earthquake Crisis in Haiti.

by Martin Trussell on January 15, 2010

in Uncategorized

The company is also reaching out to its customers with employees in Haiti to offer medical evacuation for those injured and other assistance.

{ 0 comments }

New Marketing Tool Captures Brands’ “Share of Voice” on the Social Web.

by Martin Trussell on February 11, 2009

in Social media, health insurance

When my call went out a few weeks ago to find health plans that were using social media as a means of engaging their members, one of the people who got in touch with me was Gretchen Miller of Vitrue, Inc.

Gretchen was quick to tell me that, while she was not with a health [...]

{ 0 comments }

Winning the Battle of the Bulge can be Harder than you Think.

by Martin Trussell on January 22, 2009

in Health, Social media, health insurance

I have been invited to play a game on Facebook called Battle of the Bulge. No, this is not some WWII adventure game. It is a game where I try to keep extra weight off my waistline. Ah, sort of like real life.
I started out by answering a few humorously posed questions about my eating [...]

{ 0 comments }

Humana Innovation Center Using Social Media to Engage Consumers and Broaden the Meaning of the Brand.

by Martin Trussell on January 19, 2009

in Health IT, Social media, health insurance

This is the second post in my occasional series in the use of social media by health plans to engage their members to become healthier and better consumers of health care services. By social media, I am referring to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and [...]

{ 0 comments }

Top November Posts on the Health Plan Innovation Blog

by Martin Trussell on December 3, 2007

in Health, Healthcare Reform

For the month of November the Top Three posts on the Health Plan Innovation Blog were:
1. Highmark Issues Health Gift Card
2. Yes, we are expensive, but we do poor work
3. Humana Website is a Wiki for Health Care
Continued comments on these and any other posts are always welcome. To receive immediately updated headlines [...]

{ 0 comments }

Humana Website is a Wiki for Healthcare Reform

by Martin Trussell on November 21, 2007

in Health, Healthcare Reform

It was just in my last post that I mentioned Humana for their innovative cell phone technology designed to help people lose weight, but again this week Humana has hit the innovation radar with an announcement about the launch of a new website designed to get people communicating about ways to improve the quality and [...]

{ 0 comments }

Call Me When It’s Time to Eat

by Martin Trussell on November 17, 2007

in Health, Healthcare Reform

I wrote last week in this blog about the somewhat curious health plan innovation offered up by the Pittsburgh-based health plan Highmark. You may remember that Highmark announced that it was using pre-paid card technology to sell health care gift cards to be used for everything from Lasik surgery to making co-pays.
This week Humana [...]

{ 0 comments }