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Humana Innovation Center Using Social Media to Engage Consumers and Broaden the Meaning of the Brand.

by Martin Trussell on January 19, 2009

in health insurance,Health IT,Social media

This is the second post in my occasional series in the use of social media by health plans to engage their members to become healthier and better consumers of health care services. By social media, I am referring to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and [...]

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Social Media is Hitting the Mainstream. How are Health Plans Adapting?

by Martin Trussell on January 18, 2009

in Health IT

This is the first post in what I hope to make an occasional series in the use of social media by health plans to engage their members to become healthier and better consumers of health care services. By social media, I am referring to activities that integrate technology, telecommunications and social interaction, and the construction [...]

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