Posts tagged as:

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HealthSpring Becomes First Major Medicare Plan to Establish Facebook Presence.

by Martin Trussell on January 6, 2010

in Innovation, Marketing, Medicare, Social media, health insurance

“Our research tells us that many Medicare beneficiaries – and even more of their children or younger individuals soon becoming eligible for Medicare – use the Internet regularly and are looking to the web for information about key decisions such as choosing a Medicare plan.”

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Humana Develops Social Media Tool Combining Twitter Search with Mapping Function.

by Martin Trussell on December 17, 2009

in Innovation, Marketing, Social media

Humana (NYSE: HUM), a Fortune 100 health-benefits company, has developed a social media tool that allows users to track Twitter conversations as and where they happen – and it is one of the first tools to incorporate [...]

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Half of Voters Favor Obama Health Plan. But What is it?

by Martin Trussell on June 30, 2009

in Consumer-driven Health Care, Health Savings Accounts, Healthcare Reform, Social media, Universal Healthcare, health insurance, politics

With each passing day, I am becoming more convinced that a good many of the people who are engaging in the “debate” about healthcare reform have no clue about the issues that the Obama administration and Congress are wrestling with.
Last evening I logged on to a White House Forum on Healthcare Reform that was being [...]

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Survey Suggests Role for Social Media in Healthcare.

by Martin Trussell on June 23, 2009

in Consumer-driven Health Care, Health, Social media, health insurance

There has been much chatter lately on Twitter and in the blogosphere about the use of social media in healthcare. …use of this new technology may be just what the doctor ordered.

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New Marketing Tool Captures Brands’ “Share of Voice” on the Social Web.

by Martin Trussell on February 11, 2009

in Social media, health insurance

When my call went out a few weeks ago to find health plans that were using social media as a means of engaging their members, one of the people who got in touch with me was Gretchen Miller of Vitrue, Inc.

Gretchen was quick to tell me that, while she was not with a health [...]

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CIGNA Uses Social Networks to Teach Health and Supply Clean Drinking Water.

by Martin Trussell on February 4, 2009

in Health, Social media

I recently had the chance to catch up with Karen Kocher, Chief Learning Officer at CIGNA, and asked her about how the large health plan was using social networking websites like Facebook and Twitter to engage their members to become healthier.

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Winning the Battle of the Bulge can be Harder than you Think.

by Martin Trussell on January 22, 2009

in Health, Social media, health insurance

I have been invited to play a game on Facebook called Battle of the Bulge. No, this is not some WWII adventure game. It is a game where I try to keep extra weight off my waistline. Ah, sort of like real life.
I started out by answering a few humorously posed questions about my eating [...]

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Humana Innovation Center Using Social Media to Engage Consumers and Broaden the Meaning of the Brand.

by Martin Trussell on January 19, 2009

in Health IT, Social media, health insurance

This is the second post in my occasional series in the use of social media by health plans to engage their members to become healthier and better consumers of health care services. By social media, I am referring to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and [...]

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Social Media is Hitting the Mainstream. How are Health Plans Adapting?

by Martin Trussell on January 18, 2009

in Health IT

This is the first post in what I hope to make an occasional series in the use of social media by health plans to engage their members to become healthier and better consumers of health care services. By social media, I am referring to activities that integrate technology, telecommunications and social interaction, and [...]

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