Thought leadership on the use of innovation to solve health care access, quality, and funding issues.
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by Martin Trussell on April 18, 2011
EAGAN, Minn., April 16, 2011 /PRNewswire-USNewswire/ — He danced. He grooved. He walked. He sweated. And in the end, he did something he wasn’t sure was possible. He got healthy. On Saturday, Twin Cities man Scott Jorgenson, 45, ended his 30 days as “The Human Do.ing,” a project developed by Blue Cross and Blue Shield [...]
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by Martin Trussell on March 22, 2011
Golden Valley, Minn. (March 21, 2011) — OptumHealth, one of the nation’s largest health and wellness companies, today announced the release of its OptumizeMe mobile application for iPhone® and AndroidTM devices. Initially launched for Windows® Phone 7 devices, OptumizeMe is now also available for free on these two widely used mobile operating systems. With the [...]
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by Martin Trussell on April 28, 2010
“We are excited about the opportunity to engage with our beneficiaries through social media, an evolving vehicle of choice to communicate conveniently and in real time,” said Steve Tough.
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by Martin Trussell on January 6, 2010
in health insurance,Innovation,Marketing,Medicare,Social media
“Our research tells us that many Medicare beneficiaries – and even more of their children or younger individuals soon becoming eligible for Medicare – use the Internet regularly and are looking to the web for information about key decisions such as choosing a Medicare plan.”
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by Martin Trussell on December 17, 2009
Humana (NYSE: HUM), a Fortune 100 health-benefits company, has developed a social media tool that allows users to track Twitter conversations as and where they happen – and it is one of the first tools to incorporate Twitter’s newly released “geo-tagging” feature. The tool, called the Tweet Positioning System, or TPS, is known in social [...]
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by Martin Trussell on June 30, 2009
in Consumer-driven Health Care,health insurance,Health Savings Accounts,Healthcare Reform,politics,Social media,Universal Healthcare
With each passing day, I am becoming more convinced that a good many of the people who are engaging in the “debate” about healthcare reform have no clue about the issues that the Obama administration and Congress are wrestling with. Last evening I logged on to a White House Forum on Healthcare Reform that was [...]
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by Martin Trussell on June 23, 2009
in Consumer-driven Health Care,Health,health insurance,Social media
There has been much chatter lately on Twitter and in the blogosphere about the use of social media in healthcare. …use of this new technology may be just what the doctor ordered.
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by Martin Trussell on February 11, 2009
When my call went out a few weeks ago to find health plans that were using social media as a means of engaging their members, one of the people who got in touch with me was Gretchen Miller of Vitrue, Inc. Gretchen was quick to tell me that, while she was not with a health [...]
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by Martin Trussell on February 4, 2009
I recently had the chance to catch up with Karen Kocher, Chief Learning Officer at CIGNA, and asked her about how the large health plan was using social networking websites like Facebook and Twitter to engage their members to become healthier.
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by Martin Trussell on January 22, 2009
I have been invited to play a game on Facebook called Battle of the Bulge. No, this is not some WWII adventure game. It is a game where I try to keep extra weight off my waistline. Ah, sort of like real life. I started out by answering a few humorously posed questions about my [...]
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