Thought leadership on the use of innovation to solve health care access, quality, and funding issues.
From the category archives:
by Martin Trussell on May 4, 2011
in Consumer-driven Health Care,Health,Innovation,Social media
HARTFORD, Conn.–(BUSINESS WIRE)–Aetna (NYSE: AET) and Mindbloom today announced a collaboration that will offer Aetna members an enhanced version of Mindbloom’s Life Game™, an online social game for personal wellness. Starting this fall, Aetna members will have access to a new engagement model that uses the science behind social gaming — a unique blend of [...]
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by Martin Trussell on April 18, 2011
EAGAN, Minn., April 16, 2011 /PRNewswire-USNewswire/ — He danced. He grooved. He walked. He sweated. And in the end, he did something he wasn’t sure was possible. He got healthy. On Saturday, Twin Cities man Scott Jorgenson, 45, ended his 30 days as “The Human Do.ing,” a project developed by Blue Cross and Blue Shield [...]
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by Martin Trussell on March 22, 2011
Golden Valley, Minn. (March 21, 2011) — OptumHealth, one of the nation’s largest health and wellness companies, today announced the release of its OptumizeMe mobile application for iPhone® and AndroidTM devices. Initially launched for Windows® Phone 7 devices, OptumizeMe is now also available for free on these two widely used mobile operating systems. With the [...]
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by Martin Trussell on November 15, 2010
in Health,Innovation,Mobile Technology,Social media,wellness
GOLDEN VALLEY, Minn.–(BUSINESS WIRE)– OptumHealth, one of the nation’s largest health and wellness companies, today announced the release of the OptumizeMe mobile application. Designed exclusively for the many new Windows® Phone 7 devices, OptumizeMe helps people pursue their health goals through their own online social networks, where they can track their progress and issue fun [...]
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by Martin Trussell on August 11, 2010
in Consumer-driven Health Care,Innovation,Social media,wellness
Blue Cross & Blue Shield of Rhode Island (BCBSRI) this week announced that is has launched a safe and secure online social forum, My Blue CommunitySM, for members to interact with other Blue Cross & Blue Shield members from around the nation on health and wellness-related topics such as allergies and asthma, cold and flu, [...]
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by Martin Trussell on May 13, 2010
CIGNA (NYSE:CI) has signed on as an outreach partner of the text4baby program, a national initiative to deliver vital health information via free text messages to pregnant women and new mothers, with the goal of helping women have healthy pregnancies and deliver healthy newborns. Text4baby is a program of the National Healthy Mothers, Healthy Babies [...]
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by Martin Trussell on May 12, 2010
“Members saw that we established a presence on the social media sites they regularly frequent, offering them a new way to get information, offer instant feedback and even ask questions.”
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by Martin Trussell on May 3, 2010
Bazaarvoicea, a market and technology leader in hosted social commerce applications, announced that Blue Shield of California has expanded its use of the Bazaarvoice social commerce platform with the launch of Ask & Answer™ on www.blueshieldca.com. With Bazaarvoice Ask & Answer, Blue Shield of California members can now ask and respond to specific questions on [...]
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by Martin Trussell on April 28, 2010
“We are excited about the opportunity to engage with our beneficiaries through social media, an evolving vehicle of choice to communicate conveniently and in real time,” said Steve Tough.
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by Martin Trussell on March 25, 2010
Being on Facebook enables KidPower to actually connect with families in their living rooms or on handheld devices through daily posts that motivate and inspire them to get active, eat better and live healthier lives.”
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