Marketing

Amazon has Healthcare Fever: Six Symptoms You Should Recognize

SoloHealth Station Surpasses the 40-Million Mark for Consumer Engagements

Aetna Combining Voluntary, Consumer Directed Health Plans

Independence Blue Cross Enhances its Consumer Outreach and Engagement Strategy

Towers Watson Acquires Liazon to Expand Private Benefit Exchange Offerings

Cigna and Samsung Team Up to Deliver Digital Health Improvement Platform

Medica to Improve Access to Recommended Health Care Services Through Partnership with Target

Next Generation Retail Technology Designed to help Health Plans Differentiate their Private Exchange Marketplaces

Priority Health Opens One-Stop Insurance Shops in Michigan

BCBSM Refocusing Welcome Centers to Help Consumers Navigate ACA Marketplace Changes

PA Blues Plan Offers Consumers Choice Of ‘Health-Care Tiers’

Humana and CVS Announce Strategic Retail Partnership

Health Insurance Sales Hit the Mall

Private Exchanges Create PBM Uncertainty

Insurers Targeting Younger, Healthier Consumers With Mobile

Deductibles, Out-of-Pocket Maximums, Oh My! How Insurance Jargon Stirs up Fears

Healthcare Reform Heats up Drugstore Battle

Private Exchanges Looking Good to Carriers

Five Things Millennials Want to Know About the Health Insurance Marketplace

Wellmark Launches New Microsite and Campaign to Help Consumers Understand Health Insurance

OpenEnrollment123.com Helps Benefits Managers Educate Employees about Consumer-Directed Health Plans

HealthAmerica Opens Health Insurance Kiosks in Malls

Aetna Launches New Sales, Enrollment and Billing Platform with Benefitfocus Technology

Cigna Mobile Learning Lab Takes to the Streets

Health Care Service Corporation, WellPoint and Blue Cross Blue Shield of Michigan Collaborate in National Private Exchange and Defined Contribution Solution For Employers