From the category archives:

Consumer-driven Health Care

Humana Inc. (NYSE: HUM – News) announced today that its Games for Health team is launching the first of several iPhone applications that feature a fun approach to helping people get healthier and achieve lifelong well-being.
Colorfall, a puzzle game promoting cognitive [...]

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BlueCross BlueShield of South Carolina and the Palmetto Health Family Medicine Center/University of South Carolina School of Medicine Department of Family and Preventive Medicine will begin a project on July 1 that features a new payment model to reward improved health outcomes and coordinated care within the complexities of our health care system.
The payment arrangement [...]

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BrandsPlus Rx helps bridge potential coverage gaps by focusing, in part, on more costly brand-name and specialty drugs for which there is no equally effective generic equivalent, and which may be out of reach financially for some employees.

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Patients using home monitoring were 50 percent more likely to have their blood pressure in control.

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“At-home health screening kits can make an impact in the early detection of certain illnesses, and ultimately save lives,” said Sam Ho, M.D.

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“Members saw that we established a presence on the social media sites they regularly frequent, offering them a new way to get information, offer instant feedback and even ask questions.”

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The People’s Voice win represents a collaborative effort between Regence BlueCross BlueShield and the agencies that developed the site, lead agency North and development partner unit9.

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“Our associates and their families need a holistic health approach that is convenient and cost-effective.”

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“Virtuwell is all about bringing more choices, affordable and easy-to-use options and high-quality health care,” said Mary Brainerd, president and CEO.

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“Our new Healthy Lifestyle Coaching program responds to direct feedback from our customers who are looking for a more holistic, integrated approach to helping their employees make lasting health improvements.”

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