The health care industry has slowly been pushing away from the traditional “fee for service” model over the past several years, embracing outcome- and value-based payment models. Now, with many health care providers struggling financially and in danger of closing permanently amid the COVID-19 pandemic, the need for a new model is ever more apparent.

“Due to COVID-19 primary care practices are on life support,” Elizabeth Mitchell, president and CEO, Pacific Business Group on Health, said in a press release. “Employers know that primary care is essential to a healthy workforce. Businesses believe now is the time to take action and harness the lessons learned from the pandemic to fundamentally reorganize primary care and reinvent our health system.”