Gateway Health Plan, a leading managed care organization dedicated to caring for the “total health” of its members, today announced the launch of its new brand platform, Wholecare, along with its redefined mission, vision and core values. As part of these efforts, the company also plans to contribute more than $1 million in 2020 to support strategic community partnerships that focus on social determinants of health (SDoH).
The Business of Caring
Gateway’s legacy of addressing SDoH, which refers to the conditions in which people are born, grow, live, work and age, can be traced back to the start of the company more than 27 years ago. The new Wholecare brand platform fully embraces this commitment to whole-person care. The new brand features a modern visual style, a warm color palette, a refreshed logo and more vibrant imagery that complement the mission-driven messaging. Read More: PRNewswire