Enterprise software company Salesforce (NYSE:CRM) recently announced the upcoming launch of a new cloud service tailored to health insurance companies. Available this fall, the new software follows a strategy the company has used many times before in customizing platforms for other specific industries. This service could be a big deal, as it addresses several issues facing the health insurance industry and its customers.Health Cloud for Payers will help centralize the data a health insurance company has on its members. Having information on things like benefits and claims in one place will help an insurance company’s service department be more efficient. And features like the automation of case-management tasks and care requests will drive better results for patients and insurance-plan sponsors.