Three insurers–Anthem, Humana and UnitedHealth–hope to compel their members to eat better by partnering with local grocery stores to create special member programs that provide discounts of up to 10 percent on certain healthy foods, reported Kenosha News.
The grocery programs show that insurers increasingly adopt a preventive care approach to insurance. UnitedHealth, for example, has been working to capitalize on the fact that retail is a “significant portion of individuals’ lives” by creating new retail partnerships so consumers can access all aspects of the insurance industry, Tom Paul, chief consumer officer at UnitedHealth, previously told FierceHealthPayer in an exclusive interview.
The nation’s largest insurer has recently partnered with Milwaukee, Wisconsin-based Roundy’s Supermarkets to launch its Healthy Savings program, which lets members save money on certain grocery products. (Read more at FierceheathPayer.com)