Wellmark, Hy-Vee & UnityPoint Health Collaborate on New Health Insurance Plans

Wellmark Blue Cross and Blue Shield, Hy-Vee and UnityPoint Health jointly announced a unique new option in health insurance, collaboratively designed to reward customers for healthy behaviors. Blue RewardsSM integrates the true coordinated care of the UnityPoint Health provider network combined with the retail convenience of Hy-Vee’s pharmacy, healthy food, wellness and dietitian services all in an affordable ACA-health insurance option from Wellmark Blue Cross and Blue Shield.

“This collaboration is part of our strategy to keep health care local and sustainable, and promote health through convenience,” said Laura Jackson, Wellmark’s executive vice president for Health Care Innovation & Business Development. “We know consumers turn to brands they know and trust, which makes this collaboration among three strong Iowa brands even more meaningful for Iowans.”

Traditional insurance, with a twist

Like other ACA plans, members will be able to choose from Bronze, Silver and Gold metallic level options, selecting the level of coverage that’s right for them. Members will have access to Wellmark’s extensive physician and hospital network, however, they will receive the lowest

out-of-pocket costs when they select a UnityPoint Health-associated provider or hospital and fill prescriptions at Hy-Vee pharmacies.

This concept is the first of its kind in Iowa, but is consistent with national trends that extend the convenience of health and wellness into environments where customers live, work and shop. Individuals and small businesses will be able to purchase Blue Rewards during the 2015 open enrollment period, which begins Nov. 15 and Oct. 1, respectively.

Coordinated care, better results

Evidence has proven that patients who have a personal physician have better health outcomes and experience overall lower costs for health care. Blue Rewards members can expect a highly coordinated care experience between their UnityPoint Health providers, Hy-Vee dietitians and pharmacists, and their Wellmark care support team. This collaboration will ensure members get the right care at the right time in the right setting.

“At UnityPoint Health, our commitment to the communities we serve is to help get them to their healthiest state possible with preventive solutions and access to quality health care providers,” said Kevin Vermeer, UnityPoint Health’s executive vice president and chief strategy officer. “We believe our approach, a coordinated care model, will be enhanced through this collaboration.”

Encouraging healthy behaviors

Designed to appeal to today’s busy, health-conscious consumer, Blue Rewards members will find it easy to extend their wellness experience beyond what’s available in their plan by accessing a variety of convenient health-related options at Hy-Vee, such as health assessments, wellness screenings, nutrition counseling and of course, healthy food options.

“Hy-Vee is committed to helping our customers live healthy lifestyles,” said Sheila Laing, senior vice president of Health & Wellness Solutions for Hy-Vee. “This collaboration pairs Hy-Vee’s dietitian services, pharmacy solutions and healthy food offerings with two companies who share our commitment to community wellness.”

Pending regulatory approval, consumers will be able to find the new Blue Rewards products during open enrollment through authorized Wellmark agents or at Wellmark.com. Additional product information will be available prior to the 2015 open enrollment period.

About Wellmark

Wellmark, Inc. (www.wellmark.com ) does business as Wellmark Blue Cross and Blue Shield of Iowa. Wellmark and its subsidiaries and affiliated companies, including Wellmark Blue Cross and Blue Shield of South Dakota and Wellmark Health Plan of Iowa, Inc., insure or pay health benefit claims for more than 2 million members in Iowa and South Dakota. Wellmark Blue Cross and Blue Shield of Iowa, Wellmark Blue Cross and Blue Shield of South Dakota, and Wellmark Health Plan of Iowa, Inc. are independent licensees of the Blue Cross and Blue Shield Association.

About UnityPoint Health

UnityPoint Health is one of the nation’s most integrated health systems. Our physician-led team of professionals communicates clearly and effectively to address a patient’s health care in the most appropriate setting: whether that is a clinic, a hospital or at home. Through relationships with more than 290 physician clinics, 32 hospitals in metropolitan and rural communities and home care services throughout its 9 regions, UnityPoint Health provides care throughout Iowa, Western Illinois and southern Wisconsin.

UnityPoint Health entities employ more than 28,000 employees, working toward innovative advancements to deliver the Best Outcome for Every Patient Every Time. Each year, through more than 4.5 million patient visits, UnityPoint Health, UnityPoint Clinic and UnityPoint at Home provides a full range of coordinated care to patients and families. With projected annual revenues of $3.7 billion, UnityPoint Health is the nation’s 13th largest nonprofit health system and the fourth largest nondenominational health system in America.


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