Independence Blue Cross Enhances its Consumer Outreach and Engagement Strategy

Independence Blue Cross, (IBC) has announced that it extended its partnership with Relay , a new channel for customer communications, to enhance its successful mobile communication program, IBX Wire™.

Launched earlier this year, IBX Wire helps IBC members stay on top of vital personal health information, complete transactions, and get customized support from their smartphones. IBC is now taking this capability beyond its member base to educate and engage with consumers to help them understand the changes driven by the Affordable Care Act, and provide an easy way to get more information or enroll in a health plan.

IBC said that this mobile communication program is a key element of its consumer outreach and engagement strategy which also includes multi-lingual educational materials; online resources like ibx.com/careforme and ibx4you.com ; social media outreach; outreach through seminars and webinars by trained health care reform experts; and direct mail. In addition, IBC launched the Independence Express , a state-of-the-art, mobile education and retail health care experience that has been traveling throughout Southeastern Pennsylvania this summer and fall helping consumers understand the important changes associated with the Affordable Care Act. – See more information at IBX.com.

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