Insurers Targeting Younger, Healthier Consumers With Mobile

Insurers that are offering plans through the Affordable Care Act’s health insurance exchanges increasingly are turning to mobile applications to reach younger, healthier consumers, according to a PricewaterhouseCoopers Health Research Institute reportU.S. News & World Report reports.

The report’s authors suggested that insurers “build out data analytics and mobile strategies” that will target consumers ages 18 to 24. They added that “mobile apps will help customers gain access to important medical and cost information” (Slabodkin, FierceMobileHealthcare, 10/1).

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