CO-OPs Aim to Transform Health Insurance Business

Twenty-four start-up companies hope to compete alongside big insurers when the health insurance exchanges open on Oct. 1. But these consumer oriented and operated plans (CO-OPs) created under the reform law also aim for even bigger goals, namely changing the health insurance business.

Since CO-OPs aren’t beholden to shareholders, they can freely build their companies from the ground up while engaging members and realigning provider reimbursements.

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