ATLANTA–(BUSINESS WIRE)–Blue Cross and Blue Shield of Georgia, Inc. and Blue Cross and Blue Shield Healthcare Plan of Georgia, Inc (collectively BCBSGa) is launching a new initiative designed to help Georgians improve their health by working with primary care physicians to better monitor and manage patient health. The Patient-Centered Primary Care Program (Program) encourages physicians to better manage their patients’ health by rewarding them for more closely monitoring patients identified by risk indicators, and helping patients maintain a healthy lifestyle. The Program is moving physicians away from a patient-volume reimbursement model and toward a model of rewarding physicians based on patient outcomes. The Program also enhances information sharing and coordinates care management support between BCBSGa’s utilization management staff and clinicians within the practice.
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