ACA Obstacle: Consumers’ Confusion When Picking a Plan

Recent surveys show that U.S. residents are confused by the ACA — and, more generally, by health insurance — which has led some observers to question whether the exchanges’ open enrollment period will proceed smoothly or be too overwhelming for those who would benefit most from the reform law.

Many health care experts see the health insurance exchanges as the most crucial component of the health reform law.

Supporters hope that the exchanges — which primarily will serve individuals and small businesses — will function similarly to websites like Amazon and Expedia, allowing users to choose among various health plans through an easily navigable online store.

Open enrollment begins Oct. 1, and if survey findings are any indication, it could be a very confusing time for those buying insurance.

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