Priority Health Launches MyGo Points Facebook App to Motivate Healthy Lifestyles, Encourage Tourism

GRAND RAPIDS, Mich.–(BUSINESS WIRE)–Priority Health has developed a Facebook app, called MyGo Points, in an effort topromote health and wellness among Michigan residents, as well as support local tourism. The app, which launched May 1, givespeople the opportunity to earn points to win prizes by participating in activity-based events and Facebook challenges.

“Priority Health is always looking for creative ways to motivate people to lead a more active andhealthy lifestyle,” said Joan Budden, chief marketing officer of Priority Health. “MyGo Pointsuses incentives from local businesses to get the community moving. Who doesn’t like to be rewarded for their efforts?

Events eligible for points range from walks to park parties, while Facebook challenges can beas simple as tagging Priority Health in an activity-related photo. The app is available on thePriority Health Facebook page. Those who download the app will automatically begin to trackpoints. At each event, a unique QR code for smartphone scanning and a promotional code foronline use will be given to participants to track points throughout the year. Every point earned enters participants into a monthlyprize drawing, with the opportunity to win the grand prize — a Pure Michigan Ultimate Adventure Package to Crystal Mountain.

“MyGo Points is a creative way to showcase Michigan’s superb natural and recreational assets, while encouraging health andwellness among its residents,” said Christina MacInnes, COO of Crystal Enterprises Inc. “Crystal Mountain and Pure Michiganare thrilled to be part of the program, realizing that its incentives are powerful tools in our collective efforts to inspire and sustainpositive lifestyle changes in communities across the state.

”MyGo Points launched just in time for the Fifth Third River Bank Run on May 12. Other MyGo Points events include the Arts,Beats & Eats Arts in Motion 5K, Royal Oak; Grand Rapids Triathlon; Bike Benzie Tour, Thompsonville; Priority Health RockfordCriterium; Traverse City Cherry Festival Kids Event; and Maranda Park Parties at locations across the state. Additional eventswill be added throughout the year. Participants can submit their health-related activities or events to be considered for MyGoPoints by sending an email to teamph@priorityhealth.com.Prizes include tickets to the Detroit Zoo, West Michigan Whitecaps baseball games and Holland Aquatic Center. The CrystalMountain grand prize is a weekend getaway for four, valued at $2,500. For more details or to sign up for Priority Health’s MyGoPoints, visit facebook.com/priorityhealth

.About Priority HealthPriority Health is an award-winning health plan nationally recognized for creating innovative solutions that impact health carecosts while maximizing customer experience. It offers a broad portfolio of products for employer groups and individuals, includingMedicare and Medicaid beneficiaries. As a nonprofit company, Priority Health serves more than 600,00

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