Southland Benefit Solutions, LLC, Announces Formation of a New Company to Focus on Defined Contribution Employee Benefits Training for Agents and Brokers

Southland Benefit Solutions, LLC, (Southland) today announced that it has formed, Health Partners America, LLC, (HPA) a health insurance training and services company that offers its clients long-term solutions in a rapidly changing healthcare benefits environment. Based in Tuscaloosa, with a sales office in Birmingham, AL, HPA will operate as a subsidiary of Southland. Formerly known as Innovative Benefit Consulting, HPA has more than forty years experience in the insurance and financial services industry.

In announcing the addition of HPA to the Southland family of companies, Southland President, James Leitner said that acquiring HPA was part of a strategy to better position Southland to engage in trends currently emerging in the employee benefits industry. He noted that the purchase of HPA and its national distribution channels for delivering training programs and business services to health insurance brokers and agents will better prepare Southland to provide products and services in the evolving healthcare benefits marketplace.

Leitner pointed out that one emerging trend is something called a defined contribution health plan. He said that a defined contribution health plan is an alternative to traditional group health plans and that they are rapidly growing in popularity. Rather than paying a portion, or all of a premium, under a defined contribution health plan, an employer sets aside a fixed dollar amount each month for employees to use to pay for individual health insurance or other medical costs such as doctor visits and prescription drugs. This allows even the smallest of businesses to offer their employees health-related benefits, but it requires that insurance brokers and agents follow defined rules and guidelines to maximize the benefits to the employer and the employees.

“Health Partners America has developed one of the best defined contribution health plan training systems for agents and brokers that we have seen and they are quickly achieving a national reputation for their defined contribution health plan expertise,” said Leitner.

Josh Hilgers, president of HPA said, “The HPA defined contribution health plan training program is designed to give brokers and agents the knowledge and tools they need to help companies of all sizes maximize their health, life and other insurance benefits investment without sacrificing quality.”

About Southland Benefit Solutions:
Southland Benefit Solutions, LLC, (SBS) an employee benefits administrator began offering benefit solutions in 1983. It administers self-insured benefit programs for the Alabama Public Education Employees’ Health Insurance Plan and processes tens of thousands of claims per month with an accuracy rate of better than 99%.


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