Blue Cross and Blue Shield of Florida Releases New Mobile App for iPhone and Android

JACKSONVILLE, Fla., May 31, 2011 /PRNewswire/ — Blue Cross and Blue Shield of Florida, Inc. (BCBSF) makes finding health care solutions easier for Floridians with the introduction of its first Florida Blue mobile app for the iPhone® and Android™ Smartphones.

Designed to help consumers save time and money, and stay healthy, the company’s latest mobile innovation brings health care to owners of iPhones and Android smartphones. By downloading the free app, members and non-members can easily get important health care information and tools to manage their health, as well as details about their BCBSF health plan and benefits, with just a tap.

“As a leader in Florida’s health care industry, BCBSF is focused on becoming a health solutions company by providing consumers better products and services they need via their channel of choice. Our mobile app offers another solution––giving our consumers access to the information they need––whenever they need it,” said Craig Thomas, chief marketing and strategy officer for BCBSF. “The new Florida Blue mobile app allows us to instantaneously provide relevant health tools and information while on the go.”

Last year, BCBSF launched its mobile website with great success. Now, members can view their ID card and get benefit details and plan information such as deductibles, Health Savings Account (HSA) balance, and recent claims updates––instantly. Members can also find a doctor based on their plan’s network, tap to save it to their contacts and map to the location. If a member leaves the doctor’s office with a prescription in hand, they can save money by comparing drug costs at local pharmacies.

Other tools and information are available for both members and non-members such as real-time updates on weather forecasts combined with weather-related health alerts such as pollen, air quality and UV levels along with tips for managing their asthma and allergy symptoms. The app also offers all users information on Florida Blue center health events based on GPS location and a health toolkit feature with tools such as the health check where by entering age and gender users receive a list of recommended health screenings and immunizations for themselves, or their family. Users can download free ringtones, enter monthly sweepstakes, and share news and information about health care reform and videos of real people in the pursuit of health, with family and friends via Facebook and Twitter™.

With a goal of giving Floridians faster access to health care information and tools from wherever they are, BCBSF focused on convenience, simplicity and value when designing the apps.

“The new Florida Blue app for iPhone and Android is the newest mobile solution available to Floridians. We are focused on understanding the needs of mobile users in the context of their health when on the go and providing mobile solutions to meet those needs,” said Adriana Murillo, director of strategic development for BCBSF.

To find out more information, visit

Blue Cross and Blue Shield of Florida (BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at

SOURCE Blue Cross and Blue Shield of Florida, Inc.

Hatch/Paulsen Introduce Family and Retirement Health Investment Act of 2011

Senator Orrin Hatch (R-UT), Ranking Member, Senate Finance Committee and Representative Erik Paulsen (R-3rd, MN) have introduced the “Family and Retirement Health Investment Act of 2011.”   The legislation makes a number of changes to strengthen and expand health savings accounts (HSAs) and flexible spending accounts (FSAs).  Specific provisions in the legislation would:

  • allow a husband and wife to make catch-up contributions to the same HSA;
  • remove the requirement that an individual have a physician’s prescription to obtain HSA or FSA reimbursement for OTC drugs;
  • allow individuals to roll-over up to $500 from their FSA accounts;
  • clarify the use of prescription drugs as preventive care that will not be subject to an HSA-eligible plan deductible;
  • reauthorize the use of Medicaid health opportunity accounts;
  • promote wellness by expanding the definition of qualified medical expenses to encourage more exercise and better diet;
  • allow seniors enrolled in Medicare Part A to continue contributing to their HSAs; and
  • allow for the purchase of low-premium health insurance and long-term care insurance with HSA dollars.

Kevin McKechnie, executive director, ABA’s Health Savings Account Council, said in a statement that the American Bankers Association and ABA’s HSA Council strongly support Senate and House versions of the Family and Retirement Health Investment Act of 2011.

McKechnie said, “The legislation seeks to correct oversights in the current HSA statute to make HSAs available to more Americans, particularly veterans, individuals eligible for TRICARE coverage and individuals that utilize Indian Health Services.  It will also allow seniors to continue to save for future healthcare expenses by enabling Medicare beneficiaries enrolled only in Part A to continue to contribute to their HSA accounts after turning 65.”

Blue Cross and Blue Shield of Minnesota Launches Free Bike-sharing Program for 3,500 Employees

EAGAN, Minn. (May 20, 2011) — This spring there will be “suits” riding bikes at Blue Cross and Blue Shield of Minnesota (Blue Cross) when it launches BlueCycle – a free bike-sharing program for employees. With locations at the Blue Cross offices in Eagan and Virginia, Minn., BlueCycle is the largest private bike-at-work program in the state. BlueCycle features 20 bicycles outfitted with adjustable padded seats, front baskets, and “cyclo-computers” that track mileage. The “cruiser-style” bikes were designed specifically for people wearing business attire — including skirts and dress shoes — and carrying work supplies, such as laptops and bags.

Blue Cross’ President and CEO, Pat Geraghty took the introductory BlueCycle ride as he led a group of employees on a test drive of the bikes at work program.

Blue Cross employees simply register to receive a PIN (personal identification number) that provides access to any available BlueCycle bike (and a helmet) locked at a BlueCycle rack. The bicycles can be used for travelling between Blue Cross buildings or for running short errands during working hours, 7 a.m. to 6 p.m.

The BlueCycle program was inspired by Blue Cross’ inaugural sponsorship of the Nice Ride Minnesota public bike sharing program in 2010. Following the success of Nice Ride’s first year in Minneapolis, Blue Cross employees suggested having bikes available at work as well.

“The BlueCycle program is part of Blue Cross’ commitment to help make the healthy choice the easy choice for our employees,” says Colleen Connors, senior vice president of human resources and facilities services. “Giving people the option to get some exercise during the work day makes sense—it’s an extension of our do® Campaign— to move more and eat better.”

The program will run to October 31, with an estimated ride total of 3,500.

About Blue Cross and Blue Shield of Minnesota

Blue Cross and Blue Shield of Minnesota, with headquarters in the St. Paul suburb of Eagan, was chartered in 1933 as Minnesota’s first health plan and continues to carry out its charter mission today as a health company: to promote a wider, more economical and timely availability of health services for the people of Minnesota. Blue Cross is a not-for-profit, taxable organization. Blue Cross and Blue Shield of Minnesota is an independent licensee of the Blue Cross and Blue Shield Association, headquartered in Chicago. Go to learn more about Blue Cross and Blue Shield of Minnesota.

MagnaCare Releases White Paper on Chronic Care Management

NEW YORK–(BUSINESS WIRE)–MagnaCare, a health plan services company with national reach, announces the release of a White Paper significant to the health care industry and reform efforts nationwide: “The New Face of Chronic Care Management” explores the new paradigm of chronic care management in which coordinated specialty care helps to prevent minor health problems from becoming catastrophic and costly health issues.

“Traditionally, chronic care management has involved health care providers educating patients about their chronic diseases”

“Traditionally, chronic care management has involved health care providers educating patients about their chronic diseases,” says Joseph Berardo Jr., president and CEO of MagnaCare, pointing out that chronic disease affects approximately 133 million Americans regardless of their age, race, or economic status, and, in coming decades, that number is estimated to increase by 37 percent. “Given the emphasis on cost and the failure to address the complexity of chronic conditions, this model has not worked. Today, we understand that truly coordinated care across multiple settings is the key to improving care or controlling costs.”

“The New Face of Chronic Care Management” demonstrates how this approach can lead to a 20 percent reduction in health care costs per member enrolled in a chronic care management program, with patients experiencing better health and fewer costly emergency room visits, hospitalizations, and other major medical episodes.

Effective chronic care management serves the guiding principles behind health and wellness reimbursement by:

·   Controlling costs through improved health status of members

·   Utilizing claims, lab, and pharmacy data to identify opportunities to improve member health status

·   Prospectively applying medical management processes to the population

·   Selecting individuals who will benefit from intervention

·   Incenting providers to participate in the process

The document further discusses the main objectives of chronic care management to transform member data into actionable information; create insights to target root causes of poor outcomes and high costs; design programs that empower consumers and improve outcomes; and develop provider incentive to support behavior.

“The challenges in chronic care management are ever present, the biggest being how to induce consumers to take an active role in their own health care and how to incent providers to engage patients,” Berardo concludes.

About MagnaCare
MagnaCare, a health plan management company, is proactively reducing the cost of healthcare by offering self-funding options for employers of every size – as few as 15 employees. For more than 20 years, MagnaCare has served commercial employers, health insurers, workers compensation and auto carriers, TPA’s, government entities, and labor markets. MagnaCare offers access to a high quality broad provider network, predictive modeling analysis, member outreach programs or an integrated solution that includes full plan management services. Services include claims adjudication, population management, client/customer service and a full suite of ancillary products.

Benefitfocus Unveils Open Platform At One Place Event

Charleston, S.C. – May 18, 2011 – Benefitfocus, the industry leader in healthcare and benefits technology, today announced that it has opened the BENEFITFOCUS® Platform to select third party developers. Benefitfocus announced the availability of the Benefitfocus API, ad hoc reporting and third party apps at this morning’s keynote address at One Place, the company’s premier event for its employer clients, insurance carrier clients and technology partners.

The keynote address was delivered by Benefitfocus President and CEO Shawn Jenkins, who described the company’s evolving strategy: from self-service, to managing all benefits in one place, to the current open Platform. The keynote featured a live demonstration of the Maryland Health Care Commission’s newVIRTUAL COMPARE plan comparison portal, as well as iPad and Android demonstrations of new mobile shopping and enrollment tools. More than 800 attendees gathered at the historic Charleston Music Hall to hear Jenkins and guest speakers from Allstate, Blue Cross and Blue Shield of Kansas City, BlueCross BlueShield of South Carolina, CareFirst BlueCross BlueShield, EMC, Microsoft and PayChoice.

“Companies that develop a core platform with a cloud-based infrastructure and then provide development tools for others to extend it are the companies that are seeing hyper growth,” said Jenkins. “That statement has really come to define our open Platform strategy. Benefitfocus is the industry leader in benefits shopping, enrollment, management and data exchange. By investing in the extensibility of our technology, we can provide our customers access to the best voluntary benefits, wellness tools and financial planning resources, to name just a few.”

Today’s announcement focused on three key examples of the open Platform: the Benefitfocus API, ad hoc reporting and Benefitfocus Apps. The Benefitfocus API allows others to plug in to Benefitfocus’ industry leading technology. The API is in use by some of the benefits industry’s largest companies, including Aetna and NASCO.

With ad hoc reporting, HR Administrators can now create their own custom reports, modify pre-built reports, and schedule and email reports to colleagues. Ad hoc reporting will be available to all Benefitfocus employer customers later this year.

Today’s keynote marked the official launch of several Benefitfocus Apps. “The availability of apps on the Platform extends the value of Benefitfocus technology for employers and consumers alike,” said Don Taylor, Chief Technology Officer for Benefitfocus. “It is exciting to see new types of apps available. Apps allow third parties to leverage their existing technology investments and tightly integrate their applications with our Platform.”

Examples of third party apps currently available on the Benefitfocus Platform include:

  • Allstate Benefits App: Offers a comprehensive portfolio of Allstate benefits through the Benefitfocus Platform as part of the core enrollment process, providing employees with an online marketplace for voluntary benefits. Created by Allstate.
  • Data Analytics App: Consolidates claims analysis, data warehousing, financial analysis, trending and forecasting to deliver a complete package of health plan analysis tools. Created by Benefit Informatics, a Benefitfocus company.
  • Discovery Benefits App: Integrates enrollment for flexible spending accounts, health reimbursement accounts, health savings accounts, COBRA and transportation benefits. Created by Discovery Benefits.
  • Financial Wellness App: Provides a financial planning content library with free employee tools like budget calculators, spending guidelines and videos. Created by Consolidated Credit Counseling Services.
  • Just InTime Wellness App: Delivers personalized, timely messages to employees about their health. Health alerts are based on each employee’s unique health profile and focus on the relevant issues pertaining to each person. Created by SCIOinspire.
  • PayChoice App: Simplifies benefits and payroll administration by integrating the Benefitfocus Platform with PayChoice’s SaaS payroll processing technology. Eliminates data entry in multiple systems and ensures that correct withholdings and deductions are processed for employees. Created by PayChoice.

With Benefitfocus Apps, participating companies combine their products, software, content and tools with the Benefitfocus Platform. “Benefitfocus is the platform standard for benefits shopping, enrollment and administration,” explained Robert Digby, CEO of PayChoice. “Combining our offerings closes the loop between benefits selection and employee paychecks for employers and insurance carriers.”

Health Plan of Michigan Announces New Health Care Incentive: Improving Quality, Supporting Physicians

DETROIT, May 16, 2011 /PRNewswire/ — Health Plan of Michigan announced its new Patient Centered Medical Home (PCMH) Incentive Program. This program encourages providers to become PCMH by providing financial assistance during the practice certification phase. It also rewards providers who have already received PCMH designation.

The concept of a Patient Centered Medical Home is an approach to providing comprehensive primary care which improves access to health care, increases patient satisfaction and improves health outcomes.

The new program is available to all contracted HPM primary care physicians who are open to and accepting new HPM members, and have a current HPM membership of 100 or greater. The incentives are based on HEDIS® quality scores; reimbursements will increase as quality increases. Reimbursements include payments above the current Medicaid fee schedule and the HPM HEDIS Bonus Program. An additional per member-per month payment is also available for participating providers.

“We are very excited about this new Patient Centered Medical Home program,” said Sean Kendall, Director of Network Development for Health Plan of Michigan. “This is a great opportunity for us to support providers who want to become PCMH certified, and an equally good way for us to provide continued incentives to our providers who have already made the move to PCMH.”

Health Plan of Michigan is the state’s largest managed Medicaid program, with over 285,000 members. The HPM network consists of more than 3,300 PCPs, 8,200 Specialists and 98 hospitals in 64 Michigan counties.

Humana’s MyHumana Mobile App Now Makes It Easier For People To Manage Their Prescription Costs

LOUISVILLE, Ky.–(BUSINESS WIRE)–Millions of Humana members will now find it easier to compare the cost of prescription drugs and explore available alternatives. Humana has updated its industry-leading MyHumana Mobile app and mobile website to include prescription drug pricing. The Drug Pricing feature allows members to quickly determine the cost of their prescriptions, identify lower-cost alternatives and compare the costs of the prescription from multiple pharmacies and Humana’s RightSourceSM home delivery pharmacy and RightSource SpecialtySM pharmacy. The new drug-pricing feature bolsters Humana’s “Appy Award”-winning technology which improves members’ health and well-being and arms them with powerful tools at the point of service.

“This is just the first of what will be numerous deployments of functionality and transactions regarding prescriptions in the mobile space”

“Traditionally we have sent members messages after they purchased a prescription when a lower-cost alternative was available. Now, this price information can be looked up by members while at the doctor so that a lower-cost alternative can be considered before the prescription is written or to help the member find the best price for the prescription,” said William Fleming, vice president, Humana Pharmacy SolutionsSM (HPS). HPS, a division of Humana Inc., manages traditional pharmacy benefits with member-focused strategies to yield savings in pharmacy and total health expense. “This is just the first of what will be numerous deployments of functionality and transactions regarding prescriptions in the mobile space,” Fleming said.

The free MyHumana app and Humana’s mobile website,, also feature a mobile member information tool that shows users personalized details about their health plan on demand, including their Member ID card information. Humana’s health and well-being app allows members to check their medical and pharmacy claim status and details. Members are also able to search for health care providers to obtain provider credentials, affiliations, phone numbers, driving directions and maps. The mobile spending account viewer displays recent activity and current balance details for people using spending accounts, such as Health Savings Accounts.

MyHumana Mobile launched in March 2010 and continues to regularly add more personalized resources. MyHumana Mobile has a five-star rating in Apple’s App Store and can be downloaded for Apple’s iPhone, iPod Touch and iPad. MyHumana Mobile is also available from the Android Market for phones running Google’s Android operating system. Members can also access prescription drug pricing and other relevant information by directing their mobile browser to

About Humana Pharmacy Solutions

Humana Pharmacy Solutions (HPS) is the free-standing business unit within Humana Inc. that manages traditional pharmacy benefits with member-focused strategies to yield savings in pharmacy and total health expense. HPS manages prescription coverage for both individuals and employer groups for all Humana segments, as well as on a stand-alone basis for employers and 3rd party administrators. HPS operates prescription home delivery services for traditional mail order and specialty drugs, as well as research services. Members are provided access to the medicine they need while offered guidance on clinically proven, therapeutically equivalent treatments.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

Humana and Reader’s Digest Association To Promote Co-Branded Medicare Products

LOUISVILLE, Ky. & NEW YORK–(BUSINESS WIRE)–Humana Inc. (NYSE: HUM), a national leader in health care coverage, and The Reader’s Digest Association, Inc. (RDA), parent company of Reader’s Digest – one of America’s best known and trusted brands – today announced a new alliance focused on enhancing seniors’ health and well-being. As part of this alliance, the companies will develop and promote a new suite of co-branded Medicare products from Humana, with the first of these products expected to be available to Medicare beneficiaries later in 2011.

“We see opportunities from combining Humana’s expertise with Reader’s Digest brand trust, scale and skill at making complex issues like health care and other subjects simple and understandable, as a powerful combination with unlimited growth potential.”

The co-branded Humana and Reader’s Digest plans will begin with a Medicare Supplement product offered in a select number of states, with plans to eventually make the product available in all 50 states, Washington D.C. and Puerto Rico. Benefits of the plans offered will include dental and vision coverage. Other unique features apart from the contracted benefits will include discounts or services such as discounts on Reader’s Digest products and publications, and customized, easy-to-understand health and well-being content.

As part of their alliance, Humana and RDA will promote the new co-branded products across the range of Reader’s Digest print and digital channels, and Reader’s Digest will introduce a new guide to Medicare decision-making and senior health debuting on newsstands and online in September 2011.

“Our alliance with Reader’s Digest provides both the audience reach and a wealth of easy-to-understand health-related information that enable Humana to expand on its mission to make meaningful connections with our members,” said Tom Liston, senior vice president and leader of Humana’s Medicare organization. “We’re continually searching for engaging ways to interact with our members, to help them live healthier lives and achieve lifelong well-being. We’re confident that working with RDA and the Reader’s Digest brand will enable Humana to build on our decades of experience effectively serving Medicare beneficiaries.”

“Humana’s deep understanding of the Medicare consumer and customer-focused approach make them the ideal partner for Reader’s Digest,” said Tom Williams, president and CEO of the Reader’s Digest Association. “We see opportunities from combining Humana’s expertise with Reader’s Digest brand trust, scale and skill at making complex issues like health care and other subjects simple and understandable, as a powerful combination with unlimited growth potential.”

About The Reader’s Digest Association, Inc.

RDA is a global media and direct marketing company that educates, entertains and connects more than 130 million consumers around the world with products and services from trusted brands. With offices in 44 countries, the company reaches customers in 78 countries, publishes 90 magazines, including 50 editions of Reader’s Digest, the world’s largest-circulation magazine, operates 83 branded websites and sells nearly 40 million books, music and video products across the world each year. Further information about the company can be found at

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being.

Aetna Wins Plain Language Award

HARTFORD, Conn.–(BUSINESS WIRE)– Aetna (NYSE:AETNews)  announced that the company’s online benefits advisor won a top honor from the Center for Plain Language on April 28.

Aetna understands choosing a health plan is not easy. The new Aetna Benefit Advisor tool was launched in 2009. The virtual advisor is named “David.” In his friendly manner, David helps people make a good choice when buying a health plan. David is available at

David asks the person using the tool a series of questions. He uses the answers to help people choose the best health plan for their needs. He helps compare cost information. He also knows how to help people save money. David’s advice is e-mailed to the user.

The judges for the ClearMark Award had the following comments about David:

  • “This is a clever website.”
  • “Script is easy to understand and dialog has a friendly tone.”
  • “Follow up e-mails are easy to understand and use.”
  • “Animations are great.”

“The effort and detail that made David possible shows a real caring about wanting to reach people, not just transfer information,” said Susan Kleimann, a ClearMark board member. “That’s a nice thing to say about Aetna’s values. Plus, all the judges loved his voice!”

Helping Consumers

“Last year we were thrilled to be the first health insurer to win a ClearMark Award,” said Jill Griffiths, Aetna’s head of Communications and executive sponsor of Aetna’s health literacy work. “Winning again this year tells us we are still making valuable progress. Health care is complex. But tools like David show that we can help consumers make good choices to meet their needs.”

“People often ask if we can recommend a plan to them,” said Mike Phillips, Aetna’s head of innovation for National Accounts. “David helps us do that. He’s like a friendly, helpful neighbor. But he just happens to know an awful lot about health plan options.”

Jellyvision, makers of the quiz game YOU DON’T KNOW JACK, helped create David. The company shares this honor.

“Having received said award of notable distinction, we find ourselves in a state of mirth,” said Kurt Hirsch, a lawyer from Jellyvision Lab. This was quickly translated by CEO, Harry Gottlieb, who said, “Kurt means we are delighted to win this award. Thanks to ClearMark for recognizing our efforts to make benefits education simple and fun. And thanks to Aetna for their partnership.”

Employers also like David. He answers many employee questions and saves employers time and money.

About Aetna

Aetna is one of the nation’s leading diversified health care benefits companies, serving approximately 33.8 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities and health care management services for Medicaid plans.  For more information, To learn more about Aetna’s innovative online tools, visit

About the Center for Plain Language

The Center for Plain Language is a D.C.-based nonprofit organization that wants government and business documents to be clear and understandable. The Center supports those who use plain language, trains those who should use plain language, and urges people to demand plain language in all the documents they receive, read, and use.

About Jellyvision

Creators of the game YOU DON’T KNOW JACK, the Jellyvision Lab was founded in 2001 to evolve beyond virtual teachers and game show hosts to advisors who help companies communicate more effectively. We have partnered with clients such as Dell, Microsoft, IBM, Aetna,, and Comcast to combat communication obstacles to help them drive revenue and reduce costs.

Medical Mutual of Ohio Partners with Linkwell Health to Bring Can-Do Wellness Program to its Members

Medical Mutual of Ohio, the oldest and largest Ohio-based health insurance company, has partnered with Linkwell Health, a fast-growing developer of innovative health and wellness engagement and loyalty programs, to make it easier for its members to live healthier lives. Linkwell Health provides Medical Mutual with quarterly high value wellness offers and simple-to-follow guidance to help its more than 64,000 members with certain chronic conditions naturally integrate healthier habits into their everyday lives.

Offers include discounts on better-for-you products from popular brands such as brown rice, whole-grain pastas, low-calorie desserts and egg whites. Members also receive lifestyle tips, including simple recipes and shopping suggestions, plus lifestyle product discounts for food scales, in-home blood pressure monitors and fitness programs. These customized mailings help members make taking the first step toward a healthier lifestyle both approachable and doable.

“Promoting healthier lifestyles is central to our mission,” said Paula Sauer, Medical Mutual’s Senior Vice President of Pharmacy and Care Management. “We believe that it’s important to not only promote the benefits of making healthier lifestyle changes but also provide a means for our members to do so. Linkwell Health makes it easy and cost-effective for our members to transform potentially unhealthy habits into healthier ones. We are excited to be working with Linkwell Health and our members toward positive change.”

“Medical Mutual has a heritage of supporting its members in making healthier lifestyle choices,” said Benjamin Gardner, president and founder of Linkwell Health. “We are pleased to be partnering with Medical Mutual to provide simple, proven, ‘can-do’ health and wellness solutions that make it easier for members to fit better choices into their busy lives. Who doesn’t go to the grocery store and debate over unhealthy food items? By providing high-value offers and realistic guidance, we help people resist temptation and we contribute to the decision of making better choices.”

About Linkwell Health

Founded in 2007, Boston-based Linkwell Health ( develops proven engagement programs to improve the health and wellness of Americans. The company links together health plans, better-for-you brands and retailers to encourage positive lifestyle change through simple approaches. Linkwell Health creates customized, turnkey incentive and guidance programs for health plans to distribute to their members. Targeted mailings and online solutions make it easier and more affordable for members to choose healthier options.

About Medical Mutual of Ohio

Founded in 1934, Medical Mutual of Ohio, a mutual health insurer, is the oldest and largest health insurance company based in Ohio. For more than 75 years the company has served its customers through high-quality, affordable group and personal health insurance plans, and third-party administrative services to self-insured group customers. For more information, visit the company’s award-winning Web site at