EveryMove and Premera Blue Cross Collaborate On Technologies To Transform How People Manage Their Health

SEATTLE, WA – (April 11, 2011) – EveryMove of Seattle, WA and Premera Blue Cross of Mountlake Terrace, WA, have announced a new initiative to jointly develop, test and deploy personal technology tools that can incentivize people to stay active and improve their health in simple, meaningful and effective ways. EveryMove is a technology developer working to combine data collection, aggregation and demographic pattern recognition with new and existing health applications to deliver personal health management tools in an interactive and entertaining way.

Russell Benaroya, chief executive officer of EveryMove, explained that the company is working to change the way entire communities of people can improve their health when they are engaged in behaviors that are entertaining, intelligent and actionable. “This joint effort allows EveryMove and Premera to look specifically at Premera’s member base and identify program opportunities that can engage its members in very tailored ways,” he explained. “Technology is just scratching the surface of how to improve people’s health in a meaningful way, but as the population rapidly shifts to computer and mobile solutions, we believe it will ultimately have a central role in how people track and sustain their personal health activities.”

“Collaborating on innovative ways to deliver new services and products that motivate our members to stay active and manage their personal health is essential,” said Neal Sofian, Director of Member Engagement at Premera Blue Cross. “Staying well and preventing illness is a necessary part of controlling rising health care costs, and our work with EveyMove is one more opportunity to help our members maintain better health.”

“The addition of Marcelo to the EveryMove team, along with filling out the team at the board level, comes at an important stage of development,” Benaroya concluded. “The strategic value of working with companies like Premera, whose focus and expertise on member engagement programs in the health industry, strongly positions EveryMove to make an impact in improving the lives of Premera members initially, and ultimately millions of people.”

Benaroya, a healthcare entrepreneur with a history of building businesses that focus on patient and consumer engagement, most recently built and sold REM Medical, a national sleep medicine business that provided clinical services to improve the quality of rest for thousands of patients. Prior to entering healthcare, Benaroya was the Director of Corporate Development for Overture Services, a pioneer in the pay per click online search marketplace. Calbucci is an experienced technology entrepreneur and software engineer who most recently was the Chief Startup Officer at Conceivian, a startup incubator. Prior to pursuing his entrepreneurial ambitions, Marcelo spent seven years at Microsoft in the MSN Search division.

About EveryMove

EveryMove was founded to revolutionize the way that groups of people use technology to come together to reach their physical activity potential in a way that is fun, interactive, intelligent and actionable. The Company is “Sparking a Movement” to address the growing health concerns associated with limited physical activity. Every person or group that sparks the actions of others to move will create a ripple effect of change that can turn our country’s health crisis around. EveryMove will take on that challenge. For further information, inquiries and updates, please go to www.everymove.com

About Premera Blue Cross

Premera Blue Cross has operated in Washington since 1933, and Alaska since 1952. Premera Blue Cross is a not-for-profit, independent licensee of the Blue Cross Blue Shield Association. Premera Blue Cross is part of a family of companies based in Mountlake Terrace, Washington that provide health, life, vision, dental, stop-loss, disability, and other related products and services. Please visit www.premera.com for more information.

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