Highmark to Open Additional Health Insurance Stores

April 25, 2011 | Pittsburgh, Pa. — Highmark today announced that it will open two additional Highmark Direct retail health insurance stores in Pennsylvania. The stores will be located in Lancaster and Easton and will bring the total number of stores in the state to eight.

Highmark today announced that it will open two additional Highmark Direct retail health insurance stores in Pennsylvania. The stores will be located in Lancaster and Easton and will bring the total number of stores in the state to eight.

Highmark is the only health insurer to operate retail stores in Pennsylvania. The company opened its first Highmark Direct stores in March 2009 and added four additional stores in 2010. Since inception, the stores had more than 63,000 visitors and provided health insurance to thousands of individuals and their families.

“As consumers become more involved in buying health insurance—particularly with recent health care reform legislation ” Highmark wants to help them better understand their options,” said Matt Fidler, Highmark vice president of consumerism and retail marketing. “The stores have helped customers better understand what they are purchasing and make more informed decisions about their health. With the addition of Lancaster and Easton stores, we’ll be able to reach even more Pennsylvanians who need health insurance support.”

The new Highmark Direct stores are scheduled to open in June 2011 at the following locations.

  • Lower Nazareth Commons Shopping Center, 3770 Dryland Way Easton, Pa.
  • Mill Creek Square, 2350 Lincoln Highway East, Lancaster, Pa.

Eight additional employees will be hired as staff at the new store locations.

Highmark Direct offers consumers in Highmark’s service area the opportunity to meet one-on-one with a health insurance specialist to discuss their health insurance options and their benefits as a Highmark member.

The stores sell health insurance plans to individuals, seniors and small businesses, as well as ancillary products. iDentalSM, a dental insurance product of United Concordia Dental, a Highmark subsidiary, is available in the store and is designed to cover routine dental care. Customers can also talk with a Highmark Direct representative about purchasing a genetic program from Navigenics, which is an integrated approach to health and wellness that is personalized for each individual based upon their genetic risks.

About Highmark
Highmark Inc., based in Pittsburgh, is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield plans. Highmark serves 4.8 million members in Pennsylvania and West Virginia through the company’s health care benefits business and is one of the largest Blue plans in the nation. Highmark has 19,500 employees across the country. Highmark is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans. For more information, visit www.highmark.com.

Shrinking Outside the Box: Blue Cross and Blue Shield of Minnesota’s “The Human Do.ing” Project Inspires Community to Live Healthier

EAGAN, Minn., April 16, 2011 /PRNewswire-USNewswire/ — He danced. He grooved. He walked. He sweated. And in the end, he did something he wasn’t sure was possible. He got healthy. On Saturday, Twin Cities man Scott Jorgenson, 45, ended his 30 days as “The Human Do.ing,” a project developed by Blue Cross and Blue Shield of Minnesota (Blue Cross) as part of the company’s do.® Campaign to “groove your body every day” to achieve better health. After taking more than 500,000 steps – equivalent to roughly 250 miles – and exercising for more than 1,500 minutes with the encouragement of thousands of supporters, Scott stepped outside the box for the final time lighter, stronger, fitter and with healthy habits to last a lifetime.

“This has been an amazing experience, a life changing journey really.  I’m happy to report I’ve lost 27 pounds – from 254 to 227 – in the last 30 days by doing simple daily exercises and eating more nutritious foods,” said Scott. “Best of all, I’ve lowered my cholesterol 110 points so it’s now in the normal range! I’ve also improved my blood pressure 10 points. I feel amazing, have more energy than ever, and I’ve learned many healthy habits to take home with me.”

The goal of Blue Cross’ The Human Do.ing project was to showcase how a regular person, with support, can make basic changes – such as walking and substituting more fruits and vegetables into meals and snacks – and significantly improve their health. Not unlike many people, when Scott started The Human Do.ing project, he struggled with even light aerobic activity – barely making it through his first 10-minute “voteable do” of jumping jacks. More than 60 percent of Minnesotans are overweight or obese, putting themselves at higher risk for Type 2 diabetes, high blood pressure, heart disease, stroke, osteoarthritis and colon cancer. Now Scott has the energy and stamina to “do” daily and go for long walks, plus he has the discipline and knowledge to eat better and make overall healthier choices.

“The Blue Cross team is extremely proud of Scott and his accomplishments through this project. These excellent results have dramatically lowered Scott’s risk for many diseases,” said Marc Manley, M.D., chief prevention officer for Blue Cross. “But the main message here is you don’t need a glass box. With support from the community, family and friends, people can make small changes in their activity levels and eating habits that can lead to better health.”

In just 30 days, the project amassed more than 4,300 Facebook fans from 19 different countries and inspired many of them to take a look at their own health. Messages posted by fans to The Human Doing’s Facebook page included: “After checking out your project yesterday, I walked to the grocery store instead of driving. I’m inspired!” and “Watching you and reading your posts lit that spark in me! I have been walking more, moving more, and even tried couch push-ups last night. Thanks.”

Scott took on the project with enthusiasm, participating in activities such as Zumba, snorkeling and hip-hop dance, and more than 100,000 supporters voted and watched it all in person, on webcam and through daily video blogs. He also led crowds at the mall in activities to move more. After just one week of eating better, Scott’s food cravings shifted from salty snacks and carbs to fruits and spinach salads. These changes inspired many of Scott’s supporters to take their own first step towards better health.

“It’s hard to put into words how thankful I am to everyone who has encouraged me on this life changing experience, I am so grateful,” said Scott. “I couldn’t have changed my behaviors and lived so publicly without all of the support.”

Going forward, supporters of The Human Do.ing will be able to cheer on each other and share tips about their own healthy lifestyle journey by taking the “I do, too” pledge on the Blue Cross do Campaign Facebook page at Facebook.com/docampaign. There will be physical activity tips, healthy recipes, and other resources posted for those who are inspired to “groove your body every day.” Additionally, Blue Cross is donating $1 – up to $5,000 total – for every person who posts “I do, too!” to the do Campaign Facebook page through April 22nd to benefit the local American Heart Association’s annual Heart Walk.

Blue Cross and Blue Shield of Minnesota’s do Campaign has raised awareness about the importance of physical activity and healthy eating since 2004. Through television commercials and community programs, Blue Cross has encouraged people to “groove your body every day” and eat better in order to improve overall health. The Human Do.ing project allowed Scott to lead by example and inspire others to start doing. As part of Blue Cross’ Prevention Minnesota(SM) initiative, the do Campaign and The Human Do.ing project are funded entirely by Blue Cross’ settlement proceeds from its historic lawsuit against the tobacco companies. To learn more about the do Campaign visit do-groove.com. Other programs and services Blue Cross offers to help achieve and maintain a healthy weight include: sponsoring the public bicycle-sharing program Nice Ride Minnesota; funding community projects to improve access to healthy foods; supporting policies like Complete Streets to make communities more walkable and bikeable; and providing tools on bluecrossmn.com that can help members achieve a healthy weight. For more information about Blue Cross’ many prevention efforts, go to bluecrossmn.com/preventionminnesota.

do.® is a registered trademark of Blue Cross and Blue Shield of Minnesota. Blue Cross and Blue Shield of Minnesota, with headquarters in the St. Paul suburb of Eagan, was chartered in 1933 as Minnesota’s first health plan and continues to carry out its charter mission today as a health company: to promote a wider, more economical and timely availability of health services for the people of Minnesota. Blue Cross is a not-for-profit, taxable organization. Blue Cross and Blue Shield of Minnesota is an independent licensee of the Blue Cross and Blue Shield Association, headquartered in Chicago. Go to bluecrossmn.com to learn more about Blue Cross and Blue Shield of Minnesota.

SOURCE Blue Cross and Blue Shield of Minnesota

Highmark Partners with Navigenics for a New Generation of Personalized Wellness Powered by Genetic Knowledge

April 14, 2011 | Foster City, Calif., and Pittsburgh, Pa. — A new generation of personalized wellness powered by genetic knowledge will be offered to Highmark members and individuals through a partnership between Highmark and Navigenics, the two companies announced today. The first partnership of its kind in the nation between Highmark, one of the country’s largest Blue Cross and Blue Shield plans, and Navigenics, a pioneer in the application of genetic knowledge to improve individual health, aims to apply an integrated approach to health and wellness that is personalized for individuals based upon their genetic risks.

“If we can help our members understand their specific, individual genetic risk factors together with personal health factors such as family history and lifestyle, then we can help them take the right steps to stay healthy and well,” said Steven Nelson, senior vice president of health services strategy, product and marketing at Highmark. “Our hope is that individuals use this program as a preventive, proactive health planning tool to understand their risks and then change their lifestyle or take the necessary medical steps with their doctor to prevent long-term disease.”

Better health lies in delaying or preventing conditions before they develop. The Navigenics program identifies the genetic risk factors of an individual — through DNA analysis using a saliva sample — for health conditions such as cancers, cardiac diseases and Type 2 diabetes. The service also includes a panel on pharmaceutical responses, which reviews 12 medications for potential side effects or dosing considerations. Examples include Plavix, Warfarin and statin medications.

Navigenics selects only health conditions where genetic insight can guide an individual to an informed plan of action. Results are coupled with access to a board-certified genetic counselor, the ability to coordinate with personal physicians and the tools and resources to understand steps to address the identified health risks in conjunction with an individual’s overall health profile.

Highmark will offer the personalized wellness program through its group customer relationships in order for employers to provide a personalized option of health and wellness to their employees.

“The Navigenics personalized approach is particularly meaningful to employers who strive to infuse a ‘culture of health’ across their employee population,” said Vance Vanier, M.D., president and CEO of Navigenics. “Our goal is to heighten the impact of employer-sponsored wellness and prevention programs by giving individuals unprecedented access to knowledge about their unique health risks. We know that this information can be a catalyst for healthier decisions leading to higher quality, longer lives that are free of preventable disease.”

One Highmark employer group, Pittsburgh Technical Institute, has already become a participant in the new program.

“We see this as an exciting opportunity to improve health engagement,” said Nancy Sheppard, director of human resources at the educational institution. “Our organization has a long history of supporting our employees with innovative wellness programs, and we believe that through the introduction of genetic information and a session with a genetic counselor, our employees will not only have the option to gain greater insight into their health, but will be empowered to be more engaged in prevention.”

To help support testing participants who are also Highmark members, Navigenics genetic counselors may refer participants to Highmark-specific resources such as health coaching or online lifestyle improvement programs.

“Highmark offers our members a variety of programs to help them better manage their health,” said Nelson. “From health coaches to comprehensive lifestyle improvement programs to preventive screenings, Highmark understands the value of health prevention and maintenance. Having one more piece of valuable information — your personal genetic makeup — through a personalized health program powered by genomics gives individuals even more information and power to make the right lifestyle and health choices.”

Highmark will not have access to any results of any test purchased through Navigenics. Genetic testing results are also protected under federal law. The Genetic Information Nondiscrimination Act (GINA) of 2008 protects Americans from being treated unfairly because of differences in DNA that may affect health. The law prevents DNA information from being used against individuals in health insurance or the workplace.

Also starting today, the program will be offered to individuals through an educational conversation with a trained specialist at six Highmark Direct locations in Pennsylvania.

About Navigenics
Navigenics, Inc. develops and commercializes genetics-based products and services to improve individual health and wellness. Navigenics educates and empowers individuals and their physicians by providing clinically actionable, personalized genetic insights about disease risk and medication response to catalyze behavior change and inform clinical decision-making. The company was founded by leading scientists and clinicians, and continues to advance genomic knowledge and adoption of molecular medicine through studies with leading academic centers. Navigenics’ services are available through employer wellness programs and health plans, as well as through physicians and medical centers. Among Navigenics’ investors are Kleiner Perkins Caulfield and Byers, Mohr Davidow Ventures and The Procter & Gamble Company. For more information, visit www.navigenics.com.

About Highmark Inc.
Highmark Inc., based in Pittsburgh, is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield plans. Highmark serves 4.8 million members in Pennsylvania and West Virginia through the company’s health care benefits business and is one of the largest Blue plans in the nation. Highmark has 19,500 employees across the country. For more than 70 years, Highmark’s commitment to the community has consistently been among the company’s highest priorities as it strives to positively impact the communities where we do business. For more information, visit www.highmark.com.

UnitedHealth Group is First to Achieve CAQH Core Certification Using 5010 Testing Platform

MINNETONKA, Minn. & WASHINGTON–(EON: Enhanced Online News)–CAQH and UnitedHealth Group (NYSE: UNH) today announced that UnitedHealth Group has completed the Committee on Operating Rules for Information Exchange® (CORE®) Phase I and II testing process. This process certifies that UnitedHealth Group can deliver more efficient and predictable patient-eligibility and claims-verification information to doctors, hospitals, physician offices and other care providers, according to operating rules developed by CORE.

“By becoming CORE certified, UnitedHealth Group is demonstrating that the concept of operating rules as mandated by the Patient Protection and Affordable Care Act (ACA) is an important part of making health care work better.”

UnitedHealth Group is the first health care organization to complete certification using the updated platform, which builds on non-mandated aspects of the Health Insurance Portability and Accountability Act (HIPPA) version 5010 requirements. This is an important milestone in the company’s efforts to streamline patient-eligibility and claims status transactions, so that care providers can spend less time on administrative functions and more time treating patients.

The CORE operating rules streamline administrative information exchanges and improve provider access to patient benefits coverage and financial information at the point-of-care. CORE is a multi-phase, collaborative health care industry initiative aimed at improving access to electronic patient administrative and payer information for care providers before or at the time of service, using any technology. Each phase expands the available data criteria and augments the functional requirements for electronic data exchange.

“CORE certification reflects UnitedHealth Group’s commitment to streamlining administrative processes with doctors, hospitals and other care providers so they can spend more time providing quality care for their patients,” said Timothy Kaja, senior vice president, UnitedHealth Group Provider and Network Service Operations. “By becoming CORE certified, UnitedHealth Group is demonstrating that the concept of operating rules as mandated by the Patient Protection and Affordable Care Act (ACA) is an important part of making health care work better.”

“We are pleased that UnitedHealth Group is CORE certified. The operating rules will ensure an effective flow of administrative data between us,” said Murray E. Fox, M.D., FACOG, a Plano, Texas-based practicing physician and founder, president and CEO of Patient Physician Network, a 650-physician member network whose primary goal is to respond to the changing health care environment in the Dallas-Fort Worth area. “Being able to rely on UnitedHealth Group for consistent and accurate electronic information about benefits coverage and financial obligations enables us to streamline our internal processes and offer complete and timely information to our patients.”

Robin Thomashauer, executive director of CAQH, said: “We are pleased to see UnitedHealth Group join the growing number of companies that have become CORE certified and the first to become CORE certified in a 5010 format. Advances such as this are essential to establishing the foundation for true administrative simplification, leading to improved transparency and reduced cost in health care. Continued advances in CORE operating rules and adoption by companies such as UnitedHealth Group and its physician partners will accelerate our nation’s progress to that end.”

About CAQH and CORE

CAQH serves as a catalyst for industry collaboration on initiatives that simplify healthcare administration for health plans and providers, resulting in a better care experience for patients and caregivers. CAQH solutions help promote quality interactions between plans, providers and other stakeholders; reduce costs and frustrations associated with healthcare administration; facilitate administrative healthcare information exchange; and encourage administrative and clinical data integration. Visit www.caqh.org for more information.

A CAQH initiative, CORE has convened more than 120 health care industry stakeholders as participants in developing the CORE rules. Participating health plans cover more than 150 million lives, or approximately 75 percent of the commercially insured, plus Medicare and state-based Medicaid membership. More information is available at www.caqh.org/benefits.php.

About UnitedHealth Group

UnitedHealth Group (NYSE: UNH) is a diversified health and well-being company dedicated to helping people live healthier lives and making health care work better. With headquarters in Minnetonka, Minn., UnitedHealth Group offers a broad spectrum of products and services through two distinct platforms: UnitedHealthcare, which provides health care coverage and benefits services; and Optum, which provides information and technology-enabled health services. Through its businesses, UnitedHealth Group serves more than 75 million people worldwide. Visit www.unitedhealthgroup.com for more information.

EveryMove and Premera Blue Cross Collaborate On Technologies To Transform How People Manage Their Health

SEATTLE, WA – (April 11, 2011) – EveryMove of Seattle, WA and Premera Blue Cross of Mountlake Terrace, WA, have announced a new initiative to jointly develop, test and deploy personal technology tools that can incentivize people to stay active and improve their health in simple, meaningful and effective ways. EveryMove is a technology developer working to combine data collection, aggregation and demographic pattern recognition with new and existing health applications to deliver personal health management tools in an interactive and entertaining way.

Russell Benaroya, chief executive officer of EveryMove, explained that the company is working to change the way entire communities of people can improve their health when they are engaged in behaviors that are entertaining, intelligent and actionable. “This joint effort allows EveryMove and Premera to look specifically at Premera’s member base and identify program opportunities that can engage its members in very tailored ways,” he explained. “Technology is just scratching the surface of how to improve people’s health in a meaningful way, but as the population rapidly shifts to computer and mobile solutions, we believe it will ultimately have a central role in how people track and sustain their personal health activities.”

“Collaborating on innovative ways to deliver new services and products that motivate our members to stay active and manage their personal health is essential,” said Neal Sofian, Director of Member Engagement at Premera Blue Cross. “Staying well and preventing illness is a necessary part of controlling rising health care costs, and our work with EveyMove is one more opportunity to help our members maintain better health.”

“The addition of Marcelo to the EveryMove team, along with filling out the team at the board level, comes at an important stage of development,” Benaroya concluded. “The strategic value of working with companies like Premera, whose focus and expertise on member engagement programs in the health industry, strongly positions EveryMove to make an impact in improving the lives of Premera members initially, and ultimately millions of people.”

Benaroya, a healthcare entrepreneur with a history of building businesses that focus on patient and consumer engagement, most recently built and sold REM Medical, a national sleep medicine business that provided clinical services to improve the quality of rest for thousands of patients. Prior to entering healthcare, Benaroya was the Director of Corporate Development for Overture Services, a pioneer in the pay per click online search marketplace. Calbucci is an experienced technology entrepreneur and software engineer who most recently was the Chief Startup Officer at Conceivian, a startup incubator. Prior to pursuing his entrepreneurial ambitions, Marcelo spent seven years at Microsoft in the MSN Search division.

About EveryMove

EveryMove was founded to revolutionize the way that groups of people use technology to come together to reach their physical activity potential in a way that is fun, interactive, intelligent and actionable. The Company is “Sparking a Movement” to address the growing health concerns associated with limited physical activity. Every person or group that sparks the actions of others to move will create a ripple effect of change that can turn our country’s health crisis around. EveryMove will take on that challenge. For further information, inquiries and updates, please go to www.everymove.com

About Premera Blue Cross

Premera Blue Cross has operated in Washington since 1933, and Alaska since 1952. Premera Blue Cross is a not-for-profit, independent licensee of the Blue Cross Blue Shield Association. Premera Blue Cross is part of a family of companies based in Mountlake Terrace, Washington that provide health, life, vision, dental, stop-loss, disability, and other related products and services. Please visit www.premera.com for more information.

CIGNA Offering New Dental Product Features that Reward Preventive Care and Provide Cost Savings

 PHILADELPHIA, April 05, 2011 – As employers seek ways to control benefit costs, more are focusing on benefit programs that offer preventive options and strategies that encourage participation.1 CIGNA has expanded its dental product suite by adding new features that reward people for getting preventive dental care and also provide employers more plan design flexibility, while controlling benefit costs.

By promoting preventive care, dental benefits can help lead to better overall health, increased workforce productivity, and fewer treatment claims over time, which can decrease overall costs. In fact, every dollar spent on preventive dental care can save between $8 and $50 in restorative and emergency treatments.2

“Incentive-based programs have been shown to improve a person’s health,” said Bebe Shuler-Mure, assistant vice president for CIGNA’s dental products. “People who take advantage of these types of benefits can realize long-term out-of-pocket savings and experience an improvement in overall health, while employers will have a healthier and more productive workforce with more stable benefit costs.”

Three new plan features are now available with CIGNA’s Dental PPO, EPO and Traditional indemnity plans and can be bundled to meet employers’ benefits needs:

  • CIGNA Dental Waiver Saver encourages individuals to get preventive oral health care by not having costs for preventive and diagnostic services (Class 1 services) apply to maximums or deductibles. A plan design such as Waiver Saver focuses on removing any perceived or real financial barriers to preventive treatment. The goal of the program is to promote consistent use of these services, improving oral health of employees over time and helping to control long term benefit costs.
  • CIGNA Dental ProactivePlus provides two options for employers looking for more budget- targeted dental plan designs.
    • Option 1 – The first option includes coverage for preventive and diagnostic services (Class 1 services) only and includes exams, X-rays, cleanings and fluoride treatments.
    • Option 2 – The second option covers preventive, diagnostic and basic restorative services (Class I and II services) Basic restorative services may include fillings, root canals, extractions and periodontal care.
  • CIGNA Dental WellnessPlus rewards individuals for receiving preventive care. When a customer participates in preventive care in one plan year, he or she qualifies for increased coverage in the following plan year. The rewards continue year after year until they reach the maximum specified by the plan design chosen by the employer. This product feature, first introduced in 2006, will now offer more flexibility for employers by including varying coinsurance levels for different types of services, which can help make preventive care services more attractive for customers.

Each new product feature works together with CIGNA’s other preventive care-focused services. The CIGNA Dental Oral Health Integration Program® provides greater access to dental products and services for customers with specific chronic medical conditions, and the Healthy Rewards® program provides discounts on health and wellness products and services.

The CIGNA Dental PPO Radius Network is not only the largest national Dental PPO networks based on the number of unique dentists3, but it also holds a sizable lead over competing “DPPO” networks4. The Radius network has grown 47 percent over the last two years. It includes more than 86,300 unique dentists, which translates to nearly 210,000 dentist locations.


CIGNA (NYSE: CI) is a global health service and financial company dedicated to helping people improve their health, well-being and sense of security. CIGNA Corporation’s operating subsidiaries in the United States provide an integrated suite of health services, such as medical, dental, behavioral health, pharmacy and vision care benefits, as well as group life, accident and disability insurance. CIGNA offers products and services in over 27 countries and jurisdictions and has approximately 65 million customer relationships throughout the world. All products and services are provided exclusively by such operating subsidiaries and not by CIGNA Corporation. Such operating subsidiaries include Life Insurance Company of North America, CIGNA Life Insurance Company of New York, and Connecticut General Life Insurance Company.


Capital BlueCross, My Pocket File Team to Offer Mobile, Digital Personal Health Record

HARRISBURG, Pa., April 4, 2011 /PRNewswire/ — Capital BlueCross and My Pocket File are teaming up to provide Capital BlueCross members with My Pocket File’s secure, mobile, digital Personal Health Record (PHR), the mDoc card™.  This exclusive relationship brings My Pocket File’s offerings to Capital BlueCross members at a discounted rate. Capital BlueCross members can find out more information about this discounted service by going to: https://www.capbluecross.com/Members/My+Pocket+File.htm.

The mDoc card™ also includes an Emergency Medical Form — an unsecured profile that ensures critical medical details (e.g. allergies, medications and emergency contacts) are instantly available to Emergency Medical Staff in a medical crisis.

With the mDoc card™, a User’s personal medical history is in their wallet or purse, with them when they need it.  Time and money are saved as information is easily shared between physicians, duplicate testing is avoided and appointments to review records become unnecessary. mDoc cardholders gain possession and control of individual and family health information while becoming more educated about their personal health.  

The digital PHR, or mDoc card™ is a patent-pending secure, mobile Personal Health Record storage device that is offered in conjunction with a PHR management service.  Unlike existing PHR solutions, My Pocket File’s PHR management service and mDoc card™ serve as a truly unique combination, with service as the cornerstone of the offering.  Additionally, the mDoc device is secure and easily transportable, fitting in a User’s wallet.  

“Simply put, a User has to complete one form, which takes about five minutes and My Pocket File does the rest.  We have streamlined the PHR creation process.  My Pocket File has made getting a digital PHR as easy as making an online purchase — anyone can do it and everyone should,” said Leslie Bucher, Founder of My Pocket File.  

“At Capital BlueCross we constantly strive to improve the health care experience for our members,” said Bill Lehr, Chairman and CEO. “My Pocket File is a partnership that will most certainly provide a service making the often time-consuming process of transferring personal health information a much easier and convenient one.”

While most online and technology-based PHR offerings require an individual to actively obtain, input, organize and maintain their personal health information, My Pocket File executes the complete process of acquiring, digitizing and organizing a User’s entire medical profile. The result, a password-protected device, is delivered to their door.  Because the mDoc card™ is an annual subscription, updates are continually issued and the PHR remains up-to-date and accurate. The card requires minimal technical knowledge of the User and their physicians and is usable in any computer.  

About My Pocket File, LLC

My Pocket File creates custom secure, mobile, document management solutions.  Founded in 2009, the Baltimore-based firm offers patent-pending personal and medical document management products.  Their mission is to provide solutions and services that both streamline and simplify the storage and accessibility of important documents and information for clients.

More information about My Pocket File, its products and services can be found by going to www.mypocketfile.com.

About Capital BlueCross

Capital BlueCross is the leading health insurer in its region, providing health insurance coverage to residents in central Pennsylvania and the Lehigh Valley.

Capital BlueCross is committed to making health insurance simple for its customers and members through all the stages of life by offering nationally acclaimed customer service and a full range of innovative benefit programs for groups and individuals at competitive prices.

By establishing a culture of caring, Capital BlueCross constantly strives to do more in order to deliver more for the men, women and children who depend on the company for their health insurance needs. Capital BlueCross has been providing health security to the people and communities of central Pennsylvania and the Lehigh Valley for more than 70 years and employs about 2,000 people in the region.

Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association.

More information about Capital BlueCross and its subsidiaries can be found by going to www.capbluecross.com.  

SOURCE Capital BlueCross

Blue Cross and Blue Shield of Florida and Mayo Clinic Strengthen Relationship by Expanding Network Options

JACKSONVILLE, Fla., April 1, 2011 /PRNewswire/ — Blue Cross and Blue Shield of Florida (BCBSF) and Mayo Clinic in Florida have expanded their agreement, making Mayo Clinic an in-network option for BCBSF BlueOptions (PPO) members, effective April 1, 2011. This multi-year contract marks the broadest relationship to date between BCBSF and Mayo Clinic in Florida as it builds off the existing Traditional Program and BlueChoice PPO networks.

“We are very pleased to have reached this agreement with Mayo Clinic that will benefit BCBSF members and the community,” says Andy Marino, vice president of network development at BCBSF. “This agreement will add great value for our BlueOption members to take advantage of Mayo Clinic’s group practice and specialty care, as well as those who are in our Traditional and BlueChoice PPO networks.”

“Mayo Clinic is committed to providing personalized, coordinated care for patients. This expanded agreement means more Blue Cross and Blue Shield members throughout Florida and the Southeast now have the ability to take advantage of our care,” says Dr. William C. Rupp, chief executive officer, Mayo Clinic in Jacksonville. “We’re delighted to be working more closely with Blue Cross and Blue Shield in the delivery of health care services to their members.”

With the expanded relationship, the following networks and products are now included in the amended agreement:

  • The BCBSF Network Blue, which includes the BCBS BlueOptions product
  • The BCBSF Preferred Patient Care (PPC) network, which includes the BlueChoice PPO product.
  • The BCBSF Traditional network, which includes the Preferred Physician Services (PPS) and Preferred Hospital Services (PHS) networks. BlueCross’ Indemnity product falls under these networks.


About Blue Cross and Blue Shield of Florida

BCBSF is a leader in Florida’s health industry. Since 1944, the company has been dedicated to meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its website at www.bcbsfl.com.

About Mayo Clinic

Mayo Clinic is a nonprofit worldwide leader in medical care, research and education for people from all walks of life. The Jacksonville, Fla., campus, which opened in 1986, has more than 340 physicians, surgeons and scientists who specialize in more than 40 areas. For more information, visit MayoClinic.com or MayoClinic.org/news.

SOURCE Blue Cross and Blue Shield of Florida