LOUISVILLE, Ky. & AUSTIN, Texas–(BUSINESS WIRE)–MapMyFITNESS Inc., the premier provider of online and mobile health and fitness-related software applications, today announced a partnership with Humana, one of the nation’s largest health and supplemental benefits companies, to launch “Humana fit” – a Web and mobile social network designed to help its members live healthier and more active lives.
“We are also excited to reach MapMyFITNESS’s 3 million members and add nutrition-tracking capabilities to an already robust social network.”
Providing its members with an array of valuable health and fitness tools, Humana fit features:
- An online Nutrition Center
- An application that enables members to map their daily activity, including walking, hiking and biking routes
- A dynamic social network where users come together to share health progress and motivate one another
- Seamless integration with companion Humana fit iPhone, Android and BlackBerry apps
The mobile apps use built-in GPS technology to enable members to record and share their exercise routes. Data for all fitness activities can be synced and saved to the user’s training log for monitoring progress on Humana fit.
“Humana fit is a powerful platform, as it leverages the entirety of our Web and mobile technologies to deliver Humana an innovative, multi-faceted health and fitness application with a built-in thriving community from day one,” said Robin J. Thurston, chief executive officer of MapMyFITNESS.
Humana fit’s online community is already growing with early adopters – Humana’s own associates. The company recently invited a pilot group of associates to join, exercise and to also monitor their meals in the online Nutrition Center to better understand how diet impacts the pursuit of good health.
“This partnership with MapMyFITNESS represents a significant step forward in our efforts to promote well-being and provide an innovative, comprehensive solution to Humana associates, Humana members and future consumers of Humana well-being products and services,” said Nate Kvamme, a director in Humana’s Innovation Center. “We are also excited to reach MapMyFITNESS’s 3 million members and add nutrition-tracking capabilities to an already robust social network.”
Humana fit plans to organize health- and fitness-oriented challenges online, calling upon users to join in spirited competitions for improved well-being. For more information, visit www.humanafit.com. MapMyFITNESS is available at www.mapmyfitness.com.
Headquartered in Austin, Texas, MapMyFITNESS, Inc. was founded in 2007 and operates a suite of fitness-oriented websites and associated mobile applications including MapMyRUN.com, MapMyRIDE.com, MapMyWALK.com, MapMyHIKE.com, MapMyFITNESS.com, MapMyMOUNTAIN.com and MapMyTRI.com. MapMyFITNESS provides more than 3 million runners, cyclists, walkers, and other fitness enthusiasts with access to an innovative geo-mapping application that permits them to track and store their daily running, cycling, walking or hiking routes in an online database, a searchable database of routes across the globe, essential community-based fitness content, unique online training tools and fitness calculators, comprehensive global event listings, and a dynamic social network of healthy and active individuals. MapMyFITNESS’s mobile apps use the built-in GPS technology of the iPhone, BlackBerry, and Android to enable users to record and chart their daily fitness activities and routes. For more information about MapMyFITNESS and its offerings, visit http://www.mapmyfitness.com/about/us/.
Humana Inc., headquartered in Louisville, Kentucky, is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 10.2 million medical members, 7.1 million specialty members, and operates more than 300 medical centers and 260 worksite medical facilities. Humana is a full-service benefits and well-being solutions company, offering a wide array of health, pharmacy and supplemental benefit plans for employer groups, government programs and individuals, as well as primary and workplace care through its medical centers and worksite medical facilities.