Medica Announces Personalized Online Health Management Tool


Minnetonka, Minn. – Medica today announced it is launching a new personalized online health management program for its commercial members on January 1, 2011. The program will be accessible through Medica’s member website,

The centerpiece of the program is a health assessment unique and proprietary to Medica that determines each person’s health status and ability to take health-related action. With these insights, Medica is able to tailor support and allocate resources to better engage and activate its members.

This approach to member activation has been in use since October 2009 through Medica’s health coaching program. By having this information available, health coaches have been able to personalize their interventions with members and more quickly and accurately support the member in setting goals and achieving well-being.

The online program provides a personal homepage and website experience tailored to each member. Throughout the site, information is presented based on the member’s ability to make changes in their health. It includes easy-to-understand steps for improving health and includes more than 200 personalized health topics covering a variety of conditions. Medica coaches will be able to support members within the program, providing an important point of advocacy where high touch intersects with high tech to help individuals advance along a continuum of increasing activation.

“We are excited to provide our members with this unique and proprietary tool that addresses the challenge of creating good health care behaviors among a broad population,” said Charles Fazio, M.D., Medica chief medical officer. “By personalizing the experience for each individual, we are helping our members along the pathway to wellness and in the process decreasing healthcare costs.”

Members who use the program will be rewarded with better health and will have the opportunity to earn gift cards to national retailers when they complete health and wellness activities on the site.

The online program is being developed by Insignia Health and is backed by nearly a decade of health activation research to better understand how consumers vary in their self-management ability, what drives this variation, and how best to tailor support to build self-management competency.

‘Through this partnership Medica is seizing the opportunity to go beyond simply communicating to health behavior deficits in a relatively uniform manner to truly tailor support to a member’s ability to use information, to set realistic goals, and to achieve guideline behaviors over time,” said Craig Swanson, Insignia Health president.

About Medica

Medica is a health insurance company headquartered in Minneapolis and active in the Upper Midwest. With nearly 1.6 million members, the non-profit company provides health care coverage in the employer, individual, Medicaid, Medicare and Medicare Part D markets in Minnesota and a growing number of counties in North Dakota, South Dakota and Wisconsin. Medica also offers national network coverage to employers who also have employees outside the Medica regional network.


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