Humana Inc. (NYSE: HUM – News) announced today that its Games for Health team is launching the first of several iPhone applications that feature a fun approach to helping people get healthier and achieve lifelong well-being.
Colorfall, a puzzle game promoting cognitive health and physical activity, is now available in the iPhone store and offers customers an amusing way to exercise their brains and bodies as they interact with the game. Humana’s Games for Health website – www.HumanaGames.com – offers visitors a chance to preview the game before buying it.
“We’re excited to be the first health insurance company to offer people fun, healthy mobile games that challenge their minds and bodies while encouraging healthy behaviors,” said Paul Puopolo, director of consumer innovation at Humana.
Inspired by the nostalgia of learning the colors of the rainbow, Colorfall is available in the iPhone App Store for $2.99. Fast thinking is a skill that earns top scores as players must arrange cascading colored tokens in the order of the colors of the rainbow. A player may achieve higher scores by taking pictures using the iPhone’s camera and incorporating the pictures into the game. Players are rewarded through high scores for their fast thinking and fast picture-snapping abilities. A demonstration of the game is posted on YouTube.
Humana’s release of Colorfall forges new ground in mobile health entertainment and further demonstrates Humana’s consumer-focused approach to lifelong well-being. Tapping into ubiquitous devices like cell phones promotes health in a way that fits the lifestyle of today’s consumers.
Colorfall was produced in partnership with Persuasive Games, a leader in influential game design, including games for social change, instruction and persuasion. Visit www.HumanaGames.com to learn more about Colorfall and to discover other games developed by Humana’s Games for Health team.
Humana’s Recently Released Mobile Applications
In addition to the company’s release of healthy games for the iPhone, Humana also offers a series of free mobile services (such as mobile web and text messaging) and smart phone applications for its health-plan members. Earlier in 2010, Humana launched an iPhone and Android application that enhances a person’s ability to make health care decisions at the point of service and maximize access to Humana’s most effective tools and resources. These applications help people find urgent-care centers, learn their health care spending-account balances, and get instant access to information found on their member identification cards.
New mobile applications – in addition to the games mentioned above – are coming from Humana’s Mobile team this summer.
About Humana Games for Health
Video games can be more than just fun and entertaining – they can serve as a catalyst to healthier lifestyles. The Humana Games for Health (HG4H) team – part of Humana’s Innovation Center – creates ways for people of all ages to reach new levels of health and well-being through the use of game technology. The games can be used to combat obesity, provide entertaining physical therapy and battle age-related physical and mental decline.
Humana Inc., headquartered in Louisville, Kentucky, is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 10.4 million medical members and approximately 7.2 million specialty-benefit members. Humana is a full-service benefits-solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals.
Over its 49-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.