Priority Health is Releasing a Suite of Personalized Smartphone Apps for Member ID Cards

Priority Health is releasing a suite of personalized smartphone apps for member ID cards, a first for the industry. The apps, for iPhone, BlackBerry and Android, will provide members with access to a mobile ID card.

“This tool delivers our members a better patient experience,” said Kimberly K. Horn, president and CEO for Priority Health. “You no longer have to scramble through your wallet for an ID card. Now you simply use your phone to access real-time information about your copays, physician and much more.”

The apps enable members to view an image of their ID card and send it electronically to their health care provider’s office. It also enables the member to view contact information for his or her primary care physician with one-touch-calling capability. Members can also see a list of dependents and contact information for Priority Health’s Customer Service department.

“We view this as a value-add for our members,” added Horn. “Our members will continue to receive their printed card as they always have, but we are definitely moving closer to a time when our members can have a completely paperless experience with Priority Health.”

This new tool will be available for all Priority Health employer group and individual members. It will require a one-time login with a request for a PIN. After the initial setup is complete, members will only need their PIN to access their ID card.

The suite of smartphone apps will release on a rolling timeline beginning with iPhone in June and following with the BlackBerry and Android phones over the next couple of months.

Priority Health has created an online demo to display the iPhone app. Learn more.

About Priority Health:
Priority Health is an award-winning health benefits company recognized for its innovative solutions that improve health, lower costs and increase patient satisfaction. It provides more than 600,000 people with a broad portfolio of products, including commercial and government health plans. As a nonprofit, Priority Health has a mission to make health care obtainable for all and provides its customers with a seamless health care experience. The company continues to be rated as one of America’s Best Health Plans by U.S. News & World Report and the National Committee for Quality Assurance.

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