Blue Shield of California Launches Bazaarvoice Ask & Answer™ Social Commerce Platform

Bazaarvoicea,  a market and technology leader in hosted social commerce applications, announced that Blue Shield of California has expanded its use of the Bazaarvoice social commerce platform with the launch of Ask & Answer™ on With Bazaarvoice Ask & Answer, Blue Shield of California members can now ask and respond to specific questions on health topics such as allergies, diet/food/nutrition, women’s health, first aid, and more. Ask & Answer is immediately available at

“Human beings are social in nature and we’re wired to share our opinions, ask questions, and tell stories about our experiences,” said Brett Hurt, founder and CEO of Bazaarvoice. “Choosing the right healthcare plan is very important, and Blue Shield is on the forefront of helping members connect with each other to ensure a positive experience and make better decisions. Blue Shield is a true innovator with their industry-first Ratings & Reviews implementation, and we’re thrilled to see them extend their success with Ask & Answer to allow members to ask and respond to specific questions that aren’t being answered elsewhere.”

According to the Pew Internet & American Life Project, more and more Americans are relying on word of mouth when it comes to health questions. The study reports that 68 percent of American adults ask a friend or family member for health information, and 41 percent of e-patients have read someone else’s commentary or experience about a health issue online.

Ask & Answer is the newest addition to Blue Shield’s roster of online community tools designed to offer members accessible, consumer-oriented health information. The program is not intended to replace the advice of a member’s doctor. Last year, Blue Shield launched Bazaarvoice Ratings & Reviews, which allows members to publicly rate their Blue Shield health plan and share their experiences. The award-winning Ratings & Reviews pilot has generated so much feedback from members that Blue Shield will expand the program to more members this year.

About Bazaarvoice

Bazaarvoice’s Software as a Service (SaaS) social commerce solutions have served more than 100 billion pieces of customer-generated content on more than 800 brand web sites like Best Buy, Blue Shield of California, Costco, Dell, Macy’s, P&G, Panasonic, QVC, and USAA in 36 countries. The company connects organizations to their influencers through a unique network that reaches hundreds of millions of consumers around the globe, enabling authentic customer-powered marketing. Through syndication, analytics, partnerships, and consulting, Bazaarvoice brings the voice of the customer to the center of their clients’ business strategy, proving “social” can drive measured revenue growth and cost savings for manufacturing, retail, travel, and financial services companies. Headquartered in Austin, the company has offices in Amsterdam, Düsseldorf, London, Paris, Singapore, and Sydney and employs 550 team members globally. For more information and access to client success stories, visit, read the blog at, and follow on Twitter at