Humana Using Mobile to Meet People Where They Are.

Humana Inc. (NYSE: HUM) announced today that it is expanding its mobile offerings by introducing three resources for the Mobile Web – via MyHumana Mobile. The new mobile resources enhance a person’s ability to make health care decisions at the point of service and maximize access to Humana’s most effective tools and resources. These mobile tools are:

  • Mobile Urgent Care Finder
  • Mobile Spending Account Balance Viewer
  • Mobile Member Information Tool

Mobile Urgent Care Finder enables a person to find an urgent care facility near them by entering a ZIP code. For smart phones, including the Apple iPhone, the tool uses the device’s built-in GPS feature. Details provided include the facility’s phone number, driving directions and a map. This allows for faster access to the data in an easy-to-use format.

Mobile Spending Account Viewer displays a person’s recent spending account activity and current balance details. Research has shown a greater and more frequent need of balances and account-related information for people using spending accounts, such as Health Savings Accounts or Flexible Spending Accounts. The intent is to have the details available at the point of purchase or service.

Mobile Member Information Tool shows health-plan member details on demand, including the Member ID number and the member’s group name and group number. The Mobile Member Information Tool and each of the MyHumana Mobile resources are designed to meet people’s needs when they’re on the go.

MyHumana has been providing guidance to people for many years. MyHumana Mobile offers a portable extension of that guidance, taking advantage of the features of mobile devices and smart phones, especially the iPhone, BlackBerry, Windows Mobile and Google Android devices,” said Bruce J. Goodman, Humana’s chief service and information officer. “Our mobile strategy provides great flexibility across devices to engage members with a rich experience. Mobile devices are continuing to evolve into a comprehensive and increasingly personal communication platform, and we want to provide the mobile tools our members want and need.”

These resources are available to Humana members today by browsing to http://m.humana.com from their mobile browser. No additional registration is required as a person’s existing MyHumana login information is used to access MyHumana Mobile.

Mobile applications will be offered soon in 2010 to further improve mobile capabilities for Humana members. Humana’s long-time work to connect with people about their health and wellness is positively influencing the strategy and execution of Humana’s mobile development on three levels including Mobile Web, Mobile Applications and Text Messaging.

Additional Mobile Web features will continue to leverage http://m.humana.com as the entry for a person’s experience.

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