Baylor Health Care System’s website – BaylorHealth.com – took home the gold at the thirteenth annual Healthcare Internet Conference and silver at this year’s W3 Awards.
The Healthcare Internet Conference awards program recognizes the best websites of healthcare organizations, online health companies, pharmaceutical and medical equipment firms, suppliers and business improvement initiatives. More than 1,100 entries were received from a wide range of healthcare organizations in 12 different categories. BaylorHealth.com received gold in the “Best Site Design” category for hospital systems.
The W3 Awards recognize creative excellence on the web by awarding outstanding websites, web marketing and web video produced by some of the nation’s best interactive agencies, designers and creators worldwide.
“We are honored by these awards that we think show the success of our web strategy,” says Steve Tatum, vice president of marketing, Baylor Health Care System. “We know that more than half of patients in America seek out health information online and we want to be a resource for not only those wanting to know more about our system of hospitals, but for those who simply want health information from a nationally recognized source.”
BaylorHealth.com was redesigned in 2008 and now features an easy-to-use physician finder tool, health risk assessment tools, a multimedia encyclopedia and improved navigation. The current site was designed around what market research showed were consumer preferences.
About Baylor Health Care System
Baylor Health Care System is a network of hospitals, primary care and specialty care centers, rehabilitation clinics, affiliated ambulatory surgery centers and the Baylor Research Institute. One of the largest private-sector employers in Dallas/Fort Worth, Baylor employs roughly 20,000 people and has more than 4,000 physicians on its medical staffs. Baylor University Medical Center, flagship hospital of the system, is a major patient care, teaching and research center for the Southwest. For fiscal year 2008, Baylor reported $446 million in community benefit to the Texas Department of State Health Services. For more information about Baylor Health Care System, visit www.BaylorHealth.com or call 1-800-4BAYLOR.
Source: Baylor Health Care System
Web Site: http://www.baylorhealth.com/