Microsoft Launches Video Series ‘Health Tech Today.’

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National health spending is expected to reach $2.5 trillion in 2009, accounting for 17.6 percent of the gross domestic product (GDP). This is a market segment that has not been missed by the folks at Microsoft. In fact, today, Microsoft Corp. announced the launch of what they term “a fast-paced online video series designed to showcase how software innovation is improving health around the world.”

The show, called “Microsoft Health Tech Today,” is said to be at “the intersection of health and information technology,” and highlights the latest industry trends. The software giant promises that the show will feature examples of solutions that have already been proven to improve health and change lives for clinicians, patients and consumers worldwide.

The monthly online series is hosted by Bill Crounse, M.D., senior director of Worldwide Health for Microsoft. Crounse’s credentials include over twenty years experience as a local and network TV journalist. The show is taped at Microsoft Studios in Redmond, Wash.

Crouse said, “With the worldwide interest in health and particularly health IT, we want to give people a forum to talk about how important IT is to the industry, and how it can improve the cost and quality of care as well as the satisfaction of those providing and receiving care. ‘Health Tech Today’ gives the industry a voice that it currently does not have on the Web.”

The premier offering includes six segments ranging from four to eleven minutes in length. The segments include interviews with Nobel Laureate Archbishop Desmond Tutu, a paramedic-turned-chief executive, a family physician from Virginia Mason Medical Center in Kirkland, Wash., and others.

To watch the premiere episode of “Health Tech Today” visit http://www.healthtech2day.com/.

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