Harvard Pilgrim Launches Social Networking e-Community to Inspire People to Be Well.

Innovation Alert!

Harvard Pilgrim today announced that it has launched a new, first-of-its-kind, online resource designed to encourage and stimulate conversations around achieving health and wellness. The social networking site, well, then, provides all people, Harvard Pilgrim members and non-members alike, with the opportunity to share information and stories about healthy living, thereby supporting and inspiring others to be as well as they can be.

LogoHarvardPilgrim1According to a release, well, then is a new way of thinking about health and wellbeing. Leveraging the power of social media, well, then is about real people in all stages of health and life, sharing information and recommendations to help one another reach the healthiest lifestyle possible. well, then was designed specifically with the consumer in mind, with nearly all of the content user-generated. Visitors are encouraged to create a profile on the site, develop a wellbeing plan and browse other user profiles to find and connect with like-minded people or find new ways to think about making their lives even better. Participants can post content on a wide range of topics, including physical activity, work and wellbeing, stress reduction, healthy weight and eating, family health, and sleeping habits, exchanging information through personal stories, video content, photos, messages and more. By connecting and sharing with others, participants have the opportunity to design a wellbeing support network that can last a lifetime.

“Each day, we make dozens of choices: what to eat, how to stay active, ways to control our stress, etc. Every one of these decisions, no matter how small, contributes significantly to the overall state of our wellbeing and quality of life,” said Bruce Bullen, interim chief executive officer of Harvard Pilgrim. “In its simplest form, well, then provides people with the unique opportunity to share those choices that promote wellness, and champion others doing the same. The well, then community inspires people to make small changes that, together, result in big changes. We’re excited to launch this site, supporting Harvard Pilgrim’s mission to improve the health of society by encouraging strong, healthy and empowered people.”

In addition to wellthen.org, consumers may also share their ideas on the well, then Facebook fan page, YouTube channel and Twitter handle.

About Harvard Pilgrim Health Care

Harvard Pilgrim is a not-for-profit health plan that provides a variety of health benefit options and funding arrangements to more than one million members in Massachusetts, New Hampshire and Maine. Harvard Pilgrim was named the #1 commercial health plan in America according to a joint ranking by U.S. News & World Report and the National Committee for Quality Assurance (NCQA)*. Harvard Pilgrim has topped the U.S.News/NCQA America’s Best Health Plans list every year since 2005. For more information, please visit www.harvardpilgrim.org.

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