Congratulations to Blue Cross Blue Shield of Tennessee for winning a 2009 Aegis Award for video and film production. The award went to the health plan for its production of The Color of Blood, the third video in BlueCross BlueShield of Tennessee’s African-American Contributions Series.
The Color of Blood tells the story of African-Americans and their fight for equal rights in the United States military. The 26-minute documentary features historians, professors and veterans who experienced this controversial time firsthand.
The Aegis Awards are the video industry’s premier competition for peer recognition of outstanding video productions and non-network TV commercials. This year’s Aegis Award is the first for BlueCross.
The African-American Contributions Series is a video series sponsored and produced by BlueCross that highlights the achievements of African-Americans throughout history.
The DVDs are sent to Tennessee-area schools and museums to be used as an educational resource for educators and students. This year, an online teaching guide is also available for parents and educators as an additional resource.
For more information, visit the company’s Web site at www.bcbst.com.