Product Innovation and Design: Day 2

Time will not permit me to report in detail in each of the remaining speakers during the two-day conference on New Product Design & Development. Held in Chicago, this event attracted close to 1000 health plan product managers from across the country.

Without going into detail on each speaker’s presentation, suffice it to say that the program was equally divided between talks about health plan product innovations made by various health plans and the innovation process itself.

One of the product oriented presentations featured three speakers, all with different points of view on product innovation in the era of healthcare reform. Speakers representing Harvard Pilgrim Health Care, United Health Care, and the Commonwealth Health Connector compared notes on the impact of the health insurance mandate on employees, employers, and health plans in Massachusetts, and to a lesser extent, Florida.

They shared their problems and they shared their victories, but by the end of the session, I was left with a sense that a combined government/private solution to the healthcare funding crisis just might be able to work. That is, if all parties are able to come to the table with a desire to make it work.

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