The Health Care Scoop: Social Networking Comes to Health Care

Here is an innovative health care idea that has come out of Blue Cross Blue Shield of Minnesota. It is a website called thehealthcarescoop.com and it is social networking, health 2.0-type website where everyday people can post thoughts about their health care experiences. It is designed to be a place where consumers can post their thoughts about the care they have received from local medical providers.

On my recent visit to the site, I was somewhat surprised to find that most of the posts were in fact positive in nature. Some of the headlines I saw included: “Great ER care at St. Francis!” and “Awesome Pediatrician!”

Of course, not all the posts were so complimentary, but that is OK, because the idea is to provide people with learning from other people’s experiences so they can make their own “best fit” choices. The site acknowledges that what’s best for one person may not be the best for someone else, and maintains that information about all aspects of health care should be easy to find, easy to understand, and easy to navigate. The Healthcare Scoop is about making health care information available to everyone, all the time, and at no cost.

If you can go on line and find out what people are saying about your plumber, why not be able to get similar information about your doctor?

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